# Calligraffiti Calligraphy Meets Street Art in These Beautiful Works by Shoe By Cowbag | Published 2009-02-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/caliigraffiti-by-shoe-calligraphy-meets-graffiti References: [thetrendygirl.net](http://www.thetrendygirl.net/2009/02/calligraffiti.html) & [nielsshoemeulman](http://www.nielsshoemeulman.com/) This is brilliant--a stroke of genius combines [calligraphy and graffiti](https://www.trendhunter.com/trends/rusto). The leader in the awesome field of calligraffiti is Niels Meulman, aka Shoe. His work has already been seen in the Stedelijk Museum in Amsterdam. He’s truly set to become a new, and at last different, icon of the [street art world](https://www.trendhunter.com/trends/surreal-street-art-1). Sadly, his Holland-based expo has just closed. I am heading to Amsterdam in a few weeks and going to make a massive point to check out some of his work in person for sure. (The promo clip in the video was directed by Marco and Sven Super Grambia on a soundtrack of Musicmusic) ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 57% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti) ## Key Themes ### Key Themes Behind This Trend - **Calligraffiti:** The fusion of calligraphy and graffiti presents opportunities for creating unique and visually striking artworks. - **Street Art:** The growing popularity and recognition of street art as a legitimate art form opens avenues for creative expression and business opportunities. - **Creative Collaborations:** Collaborations between artists from different disciplines, such as calligraphy and graffiti, can lead to innovative and boundary-pushing artworks. ### Where This Applies - **Art Exhibitions:** Art galleries and museums can capitalize on the growing demand for calligraffiti and street art by hosting exhibitions that showcase unique and influential works. - **Tourism and Travel:** Cities known for their vibrant street art scenes, like Amsterdam, can attract art enthusiasts and tourists by promoting guided tours and experiences that highlight calligraffiti and graffiti artworks. - **Merchandising and Licensing:** Brands can explore licensing opportunities with calligraffiti artists, allowing them to create unique merchandise and products that appeal to a younger and more artistic demographic. ## Related on Trend Hunter - [Urban Sneaker-Inspired Exhibits](https://www.trendhunter.com/trends/museum-of-graffiti1.md) - [Collaborative Artful Shoe Designs](https://www.trendhunter.com/trends/metropole-seoul-derby.md) - [Enigmatic Graffiti Incidents](https://www.trendhunter.com/trends/enigmatic-graffiti.md) - [Graffiti Clog Collaboration](https://www.trendhunter.com/trends/slawn-crocs-classic-clog.md) - [Provoking Graffiti Exhibits](https://www.trendhunter.com/trends/david-ruggeri.md) - [Fine Art-Inspired Sneaker Designs](https://www.trendhunter.com/trends/otw-by-vans-line.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/drip.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Street Art-Adorned Perforated Footwear](https://www.trendhunter.com/trends/futura-laboratories-2.md)