# Urban Californian Apparel 'These Are the Times' Get the Laid-Back Hipster Look Just Right By Farida Helmy | Published 2014-08-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/californian-apparel References: [thecoolector](http://www.thecoolector.com/these-are-the-times-apparel/) & [thesearethetimes](http://thesearethetimes.com) If you're ready to get into summer mode, make sure you do it right with the help of awesome Californian apparel brand 'These Are The Times.' Known for its laid-back tees and super cool and colorful snapbacks, the small Los Angeles-based brand is quickly becoming a cult hit thanks to its urban culture-inspired clothing and accessories -- meaning These Are The Times have got the hipster look down to perfection. So if you're looking to update your [summer wardrobe](https://www.trendhunter.com/trends/lazy-daze-collection) with a distinct Cali-vibe and free-spirited look, be sure to get some tees from this Californian apparel brand and pair them with your favorite washed jeans or [swimming trunks](https://www.trendhunter.com/trends/dandy-del-mar) for the perfect beachside look. The latest collection features striking, stylish and comfy pieces that stay true to the brand. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 90% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Urban Californian Apparel:** The emergence of Californian apparel brands creates a new niche market that combines laid-back urban culture with fashion. - **Cali-vibe Summer Wardrobe:** The popularity of California style during summer creates a great opportunity for brands to specialize in creating Cali-vibe-inspired apparel. - **Laid-back Hipster Look:** The trend of the laid-back hipster look becoming more popular creates an opportunity for brands to tailor their products to target this demographic. ### Industries Being Reshaped - **Fashion:** The emergence of Californian apparel brands highlights new fashion trends and opportunities for fashion designers and stores to expand their offerings. - **Retail:** Cali-vibe-inspired apparel creates opportunities for retailers to tap into new markets and offer unique products to their customers. - **Tourism and Hospitality:** The popularity of the laid-back hipster look in California can attract tourists and create opportunities for hospitality businesses to offer services that cater to this demographic. ## Related on Trend Hunter - [Summer-Ready Premium Fashion](https://www.trendhunter.com/trends/california-summer.md) - [California-Inspired Apparel Drops](https://www.trendhunter.com/trends/boys-lie-license-plate.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [California-Inspired Apparel Collections](https://www.trendhunter.com/trends/california-holiday.md) - [Active-Minded Refreshing Streetwear](https://www.trendhunter.com/trends/october-collection.md) - [Coastal-Inspired Activewear Launches](https://www.trendhunter.com/trends/set-actives-new-drop.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md)