# Retro Square Wine Bottles The California Square Wine Bottle is Elegant and Vintage Rectangular By Akihiko Tse | Published 2013-09-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/california-square-wine-bottle References: [marketwatch](http://www.marketwatch.com/story/red-carpet-debut-for-truett-hursts-california-square-at-65th-annual-emmy-awards-festivities-2013-09-20) & [winebusiness](http://www.winebusiness.com/news/?go=getArticle&dataid=121919) Not to be mistaken for a bottle of olive oil, the [California Square](https://www.trendhunter.com/trends/chef-style-squeeze-bottle) wine bottle is intended to be an environmentally friendly and cost-saving alternative to cylindrical bottles. Set to be distributed nationally through Total Wine & More in October 2013, the premium brand of wine is a throwback to the retro bottles of old. The design style is reminiscent of classic spirit bottles, and comes in three types; Russian River Chardonnay, Paso Robles Cabernet and Paso Robles Three Red Blend. It will make a pre-release debut at the 65th Annual Emmy Awards and be presented to celebrities and VIPs over the course of the event. According to California Square's designer, [Stranger & Stranger](https://www.trendhunter.com/trends/mcdonalds-x-stranger-things), which packages wines, spirits and beers, the square bottle takes up less space, doesn't run the risk of rolling around and breaking in transportation or storage and "save almost a million trees in outer cardboard boxes alone." ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 43% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Retro Wine Bottle Design:** There is an opportunity for businesses to create more eco-friendly and cost-saving bottled products with nostalgic and vintage designs. - **Square Shaped Bottles:** There is a chance for businesses to innovate and disrupt conventional wine bottle packaging by using square-shaped bottles as an alternative approach. - **Sustainable Packaging:** There is a rising trend for eco-friendly packaging designs that use fewer materials and have less environmental impact for the production process. ### Where This Applies - **Wine Manufacturing Industry:** Wine manufacturers can explore the use of sustainable packaging to reduce costs while also catering to eco-conscious consumers. - **Packaging Design Industry:** Packaging designers can develop innovative and eco-friendly packaging solutions that disrupt traditional bottle packaging and incorporate a vintage look and feel. - **Hospitality Industry:** Hotels, restaurants, and other hospitality establishments can adopt eco-friendly packaging designs, such as square bottles, to improve their sustainability practices and offer unique products that attract customers. ## Related on Trend Hunter - [Aluminum Wine Bottles](https://www.trendhunter.com/trends/aluminum-wine-bottles.md) - [Aluminum Wine Bottles](https://www.trendhunter.com/trends/aluminum-wine-bottle.md) - [Premium Boxed Wines](https://www.trendhunter.com/trends/maddalena-riboli.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Aluminum Sparkling Wine Bottles](https://www.trendhunter.com/trends/ceci-1938.md) - [Chic Boxed Wines](https://www.trendhunter.com/trends/wine-in-a-box.md) - [Recyclable Lightweight Wine Bottles](https://www.trendhunter.com/trends/ron-rubin-brands.md) - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md) - [Eco Luxury Boxed Wines](https://www.trendhunter.com/trends/luxury-boxed-wines.md)