# Naturally Derived Body Washes California Naturals' Body Wash Features Saw Palmetto & Blue Lotus By Laura McQuarrie | Published 2023-07-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/california-naturals-body-wash References: [newbeauty](https://www.newbeauty.com/best-beauty-products-launching-july-2023/7) & [thecalifornianaturals](https://www.thecalifornianaturals.com/products/body-wash) California Naturals' Body Wash for all skin types is more than 90% [naturally derived](https://www.trendhunter.com/trends/native-liquid-hand-soap) and it shares the benefits of purposeful ingredients and a soothing scent to transport bathers to the West Coast. With ingredients like Vitamin E, saw palmetto for smoothness and blue lotus flower for its glow-boosting benefits, this body cleanser is a creamy gel that lathers to create a rich and frothy foam. The sensory benefits of a daily cleansing ritual are not to be overlooked, and this [free-from body wash](https://www.trendhunter.com/trends/method-dream-foam-body-wash) promises to remind users of the Golden State with a combination of scents from dreamwood, bergamot, eucalyptus and orange blossom. Altogether, the scent is described as warm, woody and citrusy. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 53% | Activity: 36% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Natural Body Care:** Opportunity for companies to develop naturally derived body care products that prioritize purposeful ingredients and offer sensory benefits. - **Plant-based Skincare:** Potential for skincare companies to create plant-based body washes that focus on specific skin benefits and provide a soothing sensory experience. - **Eco-friendly Cleansing:** Disruptive innovation opportunity in the body wash industry to develop eco-friendly cleansing products with high natural ingredient content and sustainable packaging. ### Where This Applies - **Natural Personal Care:** The natural personal care industry can harness the demand for naturally derived body washes by creating innovative products with purposeful ingredients and eco-friendly packaging. - **Skincare:** Skincare companies have the potential to tap into the trend of plant-based body washes, focusing on specific skincare benefits and providing a luxurious sensory experience. - **Sustainable Packaging:** The sustainable packaging industry can offer disruptive solutions for the body wash industry by creating eco-friendly packaging options for products with high natural ingredient content. ## Related on Trend Hunter - [Botanical Body Cleansers](https://www.trendhunter.com/trends/native-moisturizing-body-wash.md) - [Functional Fragrance Body Washes](https://www.trendhunter.com/trends/signature-scents-signature-actives.md) - [Anti-Aging Body Washes](https://www.trendhunter.com/trends/western-republic-body-wash.md) - [Tree Scrap Body Washes](https://www.trendhunter.com/trends/laurel-bath-house-mourning-wood.md) - [Skincare-Influenced Body Washes](https://www.trendhunter.com/trends/energizer-mandelic-acid-body-wash.md) - [Woodsy Body Washes](https://www.trendhunter.com/trends/savon-du-bois.md) - [Seaweed-Boosted Body Washes](https://www.trendhunter.com/trends/undaria-algae-body-wash.md) - [Plant-Based Body Washes](https://www.trendhunter.com/trends/corpus.md) - [Natural Men's Cleansing Solutions](https://www.trendhunter.com/trends/real-soap-body-wash.md)