# Pimped Trash Cans The California Lottery Makes a Garbage Can's Lucky Day By Shelby Lee Walsh | Published 2009-10-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/california-lottery References: [adsoftheworld](http://adsoftheworld.com/media/tv/california_lottery_trash_can) & [calottery](http://www.calottery.com/default.htm) It is evident that the California Lottery is looking for losers who want to become winners. After watching this commercial, I'm sure you are jealous of the blinged-out trash can that has enough money that he can have all the babes, [plastic surgery](https://www.trendhunter.com/trends/americas-next-top-primer) and tickets to sporting events he could ever ask for. Advertising agency Casanova Pendrill based in California took on marketing the California Lottery in the most [hilarious way possible](https://www.trendhunter.com/trends/titos-spokescart). Let's see if [pimped trash cans](https://www.trendhunter.com/trends/trash-time-out) are able to sell some tickets. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 28% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Upcycled Advertising:** Opportunities for companies to promote their products and services by using upcycled products. - **Brand Personification:** Opportunities for companies to humanize their brands and create memorable campaigns by giving inanimate objects human-like personalities. - **Humorous Marketing:** Opportunities for companies to use humor to create memorable and shareable advertising campaigns. ### Sectors Adopting This - **Waste Management:** Opportunities for waste management companies to partner with brands for upcycling initiatives. - **Advertising/marketing:** Opportunities for agencies to create branding campaigns that personify inanimate objects. - **Entertainment/sports:** Opportunities for entertainment and sports sponsors to partner with the California Lottery for event giveaways. ## Related on Trend Hunter - [Trash-Centric Musical Campaigns](https://www.trendhunter.com/trends/glad-x-sesame-street.md) - [Rewarding Community Cleanup Applications](https://www.trendhunter.com/trends/litterlotto.md) - [Card-Style Game Soda Campaigns](https://www.trendhunter.com/trends/bottle-lotto-sweepstakes.md) - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Crystal-Adorned Crushed Cans](https://www.trendhunter.com/trends/sam-keller.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Nostalgic Infomercial Grill Spots](https://www.trendhunter.com/trends/bud-light-x-traeger-grills.md) - [Fan-Created Commercial Contests](https://www.trendhunter.com/trends/bushs-beans.md)