# Time-Lapsed Wildfires Dan Blank Documents the California Fires as They Pass By By Rachel | Published 2009-09-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/california-fires References: [notcot.org](http://www.notcot.org/post/24536/) & [vimeo](http://www.vimeo.com/6356422) The California fires are passing north of Los Angeles, and they're definitely leaving reminders of their presence. But Dan Blank has found something rather pretty about the fires, creating a short zen-like time-lapsed video of the smoke. The video from Dan Blank is an interesting documentation of the California fires, not showing the destruction but instead the simple sight of the [smoke clouds](https://www.trendhunter.com/trends/slow-tv-series). **Implications** - With the war in the middle east, society is trying to find the beauty in devastation, no matter how small. By taking what is potentially a harmful situation and finding an angle that produces charm and elegance, companies have the ability to find profit in even the most devastating circumstances. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 9% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Time-lapsed Documentations:** Companies can explore time-lapsed documentation of natural disasters to create zen-like content for consumers. - **Finding Beauty in Devastation:** Brands can create products or content that showcase beauty in devastation and shift consumers' perspectives. - **Charm and Elegance in Tragedy:** Businesses can find profit in creating products or content that showcase charm and elegance in even the most devastating situations. ### Industries Being Reshaped - **Media:** Media companies can explore time-lapsed documentations of natural disasters to create visually appealing content for their audience. - **Tourism:** Travel companies can create disaster-themed tours that showcase the beauty and resilience of affected areas. - **Fashion:** Fashion brands can create collections or designs inspired by natural disasters that highlight the charm and elegance in tragic situations. ## Related on Trend Hunter - [Crowdsourced Wildfire Cameras](https://www.trendhunter.com/trends/fire-watch.md) - [Wildfire Relief Apparel Lines](https://www.trendhunter.com/trends/clare-v.md) - [AI Wildfire Tracking](https://www.trendhunter.com/trends/wildfire-prevention1.md) - [Wildfire-Detecting Social Monitoring AI Tools](https://www.trendhunter.com/trends/following-wildfire.md) - [Wildfire Relief Initiatives](https://www.trendhunter.com/trends/beauty-together.md) - [Wildfire Damage-Minimizing Services](https://www.trendhunter.com/trends/wildfire-defense-systems.md) - [Real-Time Fire Alerts](https://www.trendhunter.com/trends/watch-duty.md) - [California Wildfire Relief Fundraisers](https://www.trendhunter.com/trends/california-wildfire-relief.md) - [Charred Wood Mountain Homes](https://www.trendhunter.com/trends/alexander-jermyn-architecture.md)