# Prop-Wielding Elevator Ads The Calibre Fall/Winter 2012 Campaign Fuses Style and Humour By Jana Pijak | Published 2012-03-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/calibre-fall-winter-2012 References: [thefashionisto](http://thefashionisto.com/james-ohalloran-luke-cook-by-jordan-graham-for-calibre-fallwinter-2012/) & [calibre.au](http://www.calibre.com.au/) The Calibre Fall/Winter 2012 ad campaign stars models James O’Halloran and Luke Cook. Captured by the lens of fashion photographer Jordan Graham, the duo pose against an elevator backdrop, posing along with a series of fun and quirky props. From vibrant balloons and various sweets to pizzas and even crutches, James and Luke shine in this sharply dressed advertorial spread. Clad in a multitude of [sleek suited separates](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam), sharp shirts and clean-cut coats, the guys rock [menswear ensembles](https://www.trendhunter.com/trends/luxury-menswear-campaign) fit for any fashion-conscious gentleman. Making use of fun props, the guys infuse humour into this seriously debonair editorial. Exuding personality, character and an undeniable fashion flair, the Calibre Fall/Winter 2012 ad campaign fuses strength with effortlessly elegant styling that comes with ease. From fitted suits to pleated trousers, this in-elvator advertorial is sharply dressed. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 44% | Activity: 27% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Prop-wielding Ads:** Using fun and quirky props in ads to infuse humor and personality. - **Elevator Backdrops:** Utilizing elevators as backdrops in photo shoots for an interesting aesthetic. - **Menswear Ensembles:** Highlighting sleek and sharp menswear separates in ad campaigns. ### Where This Applies - **Fashion:** Incorporating humor and unique backdrops can make fashion campaigns stand out. - **Advertising:** Using interesting backdrops and props can make ads more memorable and effective. - **Photography:** Exploring unique backdrops like elevators can offer new and creative photo opportunities. ## Related on Trend Hunter - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md)