# Blazing Birthday Campaigns Garrett Neff Helps Calibre Clothing Celebrate 20 Years By Marissa Liu | Published 2009-09-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/calibre-clothing References: [r1ma.blogspot](http://r1ma.blogspot.com/2009/09/man-crush-garrett-neff-for-calibre.html) & [calibreclothing.au](http://www.calibreclothing.com.au/) [Men’s fashion](https://www.trendhunter.com/trends/luxury-menswear-campaign) just got a whole lot hotter with the Fall/Winter 2009-2010 lookbook from Calibre Clothing. American model Garrett Neff is the new face of the clothing line, which celebrates its [20th anniversary](https://www.trendhunter.com/trends/farah-archive-collection) this year. The collection’s color palette is decidedly [minimalist, making full use of grayscale](https://www.trendhunter.com/trends/galilee-by-sea) and dusty denim blue. From the photos a solo, Neff seems to be creating quite a ruckus at a wild party (perhaps a hint at anniversary celebrations yet to come at Calibre Clothing?) as he is snapped being sprayed with water, blindfolded and in a blazer and briefs. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 60% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Color Palette:** A trend of using grayscale and dusty denim blue in fashion collections, creating a sleek and modern aesthetic. - **Celebrity Endorsements:** A trend in the fashion industry where brands partner with celebrities to promote their products, creating a strong association and appeal. - **Anniversary Celebrations:** A trend of brands celebrating significant milestones, using special campaigns and events to engage with customers and increase brand loyalty. ### Where This Applies - **Fashion:** Opportunity for fashion brands to incorporate minimalist color palettes into their collections, creating a sleek and modern look. - **Advertising and Marketing:** Opportunity for advertising and marketing agencies to help fashion brands secure celebrity endorsements, enhancing brand visibility and appeal. - **Event Planning:** Opportunity for event planning companies to organize elaborate anniversary celebrations for brands, creating memorable experiences for customers and strengthening brand reputation. ## Related on Trend Hunter - [K-Pop-Joined Denim Campaigns](https://www.trendhunter.com/trends/mingyu-fall-denim.md) - [K-Pop Star Denim Campaigns](https://www.trendhunter.com/trends/90sinspired-denim-campaign.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Ambitious Luxury Menswear Collections](https://www.trendhunter.com/trends/kody-phillips.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Centennial Fashion Capsule](https://www.trendhunter.com/trends/farah-archive-collection.md)