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# Co-Branded Altruistic Jewelry Lines
The Caliber Collection Supports Newark's Gun Buyback Program

By Rebecca Byers | Published 2013-04-24 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/caliber-collection
References: [takepart](http://www.takepart.com/article/2013/04/20/Caliber-Collection-Jewelry-Gun-Violence) & [jewelryforacause.net](http://www.jewelryforacause.net/about-caliber)

The Caliber Collection is a bracelet line made from melted down guns acquired through Newark's gun buyback program produced by jewelry designer Jessica Mindich's [socially conscious company](https://www.trendhunter.com/trends/the-art-of-adornment) Jewelry For A Cause.

Recently, the Caliber Collection and Mindich teamed up with MTV and Snoop Lion to create a Caliber Collection bracelet to raise awareness on the issue of illegal weapons in the USA.

Jewelry For A Cause donates the proceeds from the sale of each Caliber Collection bracelet back to the Gun Buyback Amnesty program in Newark, New Jersey. Thus far, Mindich has already been able to donate $60,000 to the city, earning recognition from Newark mayor Cory Booker.

**Contact Information**
Jewelry For A Cause [website](http://www.jewelryforacause.net)
Jewelry For A Cause on [Facebook](http://www.facebook.com/pages/Jewelry-For-A-Cause/359617744747)
Jewelry For A Cause on [Twitter](http://twitter.com/Jforacause)
Jewelry For A Cause on Pinterest

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 50% | Activity: 64% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Key Themes Behind This Trend

- **Altruistic Jewelry:** Designing jewelry lines that support social causes and donate proceeds is a disruptive innovation opportunity.
- **Bracelets for Social Causes:** Creating bracelets that raise awareness and funds for social causes is a disruptive innovation opportunity.
- **Sustainability Through Recycling:** Using recycled materials to create jewelry that supports social causes is a disruptive innovation opportunity.

### Where This Applies

- **Fashion and Accessories:** The fashion and accessories industry can explore designing jewelry that supports social causes and donate proceeds.
- **Charitable Organizations:** Charitable organizations can collaborate with jewelry designers to create lines that support their causes and generate donations.
- **Recycling and Waste Management:** Recycling and waste management industry can embrace sustainable practices and explore ways to use recycled materials to create products that give back.

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