# Rapper-Approved Red Wines 19 Crimes and Snoop Dogg Collaborated on Cali Smooth By Laura McQuarrie | Published 2024-11-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cali-smooth References: [businesswire](https://www.businesswire.com/news/home/20241112990981/en) & [19crimes](https://19crimes.com/) 19 Crimes and Snoop Dogg teamed up to introduce Cali Red in 2020, and in 2024 the collaborators have teamed up again to announce the newest addition to the Cali Wines lineup, [Cali Smooth](https://www.trendhunter.com/trends/disposable-cannabis-vape-pen). Cali Smooth takes the form of a red blend with notes of dark fruit, toasted oak and vanilla with a silky finish. Although the red wine blend has its own distinctive style and attitude, above all it's straightforward, non-pretentious and approachable to all adults. “Today’s consumers are seeking fresh new flavors, and Cali Smooth delivers exactly that," Kris Ann Brady, Vice President of Marketing for [BOLD Brands](https://www.trendhunter.com/trends/anthem-bold) at [Treasury Americas](https://www.trendhunter.com/trends/19-crimes-canned-wines), shared in a press release, "With Snoop’s signature style, this wine offers a bold, smooth experience that’s a must-try for those eager to explore something new.” ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 41% | Activity: 42% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-endorsed Alcohol:** Collaborations between iconic personalities and alcohol brands create distinctive products that generate strong consumer interest and loyalty. - **Non-traditional Wine Marketing:** Marketing strategies that emphasize approachability and uniqueness can attract a broader audience to wine products. - **Flavor-forward Wine Blends:** Introducing innovative wine blends with bold and new flavor profiles can meet the desires of adventurous and modern consumers. ### Where This Applies - **Beverage Industry:** The beverage industry benefits from unique product formulations and celebrity partnerships that drive sales and brand recognition. - **Entertainment Endorsements:** Entertainment endorsements provide significant value to brands by leveraging the popularity of public figures to boost product appeal. - **Luxury Goods:** The luxury goods sector can appeal to a diverse customer base by offering high-quality, distinctive products with a touch of celebrity glamour. ## Related on Trend Hunter - [Boundary-Pushing Wine Collaborations](https://www.trendhunter.com/trends/marthas-chard.md) - [Rapper-Backed RTD Cocktails](https://www.trendhunter.com/trends/snoop-dogg-2.md) - [Rapper-Approved Functional Drinks](https://www.trendhunter.com/trends/snoop-dogg-3.md) - [Rapper-Endorsed Premium Wines](https://www.trendhunter.com/trends/ja-rule.md) - [Approachable Canned Wine Ranges](https://www.trendhunter.com/trends/19-crimes-canned-wines.md) - [Rebellious Red Wines](https://www.trendhunter.com/trends/19-crimes-tempranillo.md) - [Rapper-Headed Strawberry Ice Creams](https://www.trendhunter.com/trends/strawberry-cream-dream.md) - [Rapper-Launched Canned Cocktails](https://www.trendhunter.com/trends/gin-juice.md) - [Rapper-Honoring Cannabis Strains](https://www.trendhunter.com/trends/death-row-records-cannabis.md)