# Animal Snow Angel Ads The Calgary Farmers’ Market 'Open All Winter' Campaign is Cute and Fun By Meghan Young | Published 2012-11-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/calgary-farmers-market-open-all-winter References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/11/calgary-farmers-market-snow-angels/) & [wax](http://www.wax.ca/) The [Calgary Farmers’ Market](https://www.trendhunter.com/trends/prime-monday-night-hockey) 'Open All Winter' ad campaign is at once [hilarious and adorable](https://www.trendhunter.com/trends/monday-platform). It revolves around classic snow angels. Nevertheless, these are not typical impressions. Instead of depicting the impressions of children or even adults, these snow angels were made by animals. From cows to chickens, the print ads revolve around the kind of meat a person could find at this particular farmer's market, even in the winter. Conceived and executed by Wax, an ad agency obviously based out of Calgary, Canada, the Calgary Farmers’ Market 'Open All Winter' ad campaign was art directed by Hans Thiessen with creative direction by Trent Burton. The [snowy images](https://www.trendhunter.com/trends/wintertime-wellness) were shot by photographer Philip Rostron and retouched by Instil Productions. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 51% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Animal Advertisements:** Using animals in advertisements as a way to capture audience attention and drive brand awareness - **Winter Marketing:** Creating marketing campaigns that highlight winter products or services to encourage year-round business growth - **Humor in Advertising:** Incorporating humor in advertising to create memorable and engaging campaigns ### Who This Affects Most - **Agriculture:** Using animal-focused advertising to promote unique meat products and drive sales in the agriculture industry - **Tourism:** Creating winter marketing campaigns to drive tourism and encourage travel during the off-season - **Advertising:** Utilizing humor in advertising to attract a wider audience and increase brand recognition in the advertising industry ## Related on Trend Hunter - [Snow-Accented Beer Ads](https://www.trendhunter.com/trends/stella-artois-ads.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Interactive Family-Friendly Holiday Campaigns](https://www.trendhunter.com/trends/bolthouse-fresh.md) - [Cheeky Cow-Inspired Qsr Campaigns](https://www.trendhunter.com/trends/eat-mor-chikin.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Seasonal Student-Made Dairy Campaigns](https://www.trendhunter.com/trends/make-it-a-gold-christmas.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md)