# Pineapple Sunglasses The Calgary Farmer's Market 'Open All Summer' Campaign By Zoe Badley | Published 2010-07-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/calgary-farmers-market-open-all-summer References: [bumbumbum.me](http://bumbumbum.me/2010/07/14/calgary-farmers-market-open-all-summer/) & [calgaryfarmersmarket](http://www.calgaryfarmersmarket.ca/) I bet you've never seen a kiwi wearing a speedo, a pineapple with sunglasses on, or a watermelon in a one-piece bathing suit. In the creative Calgary Farmer’s Market 'Open All Summer' campaign, you will probably, for the first time, see fruit ready for the [summer heat](https://www.trendhunter.com/trends/turn-up-refreshment). The [Calgary Farmer's Market](https://www.trendhunter.com/trends/prime-monday-night-hockey) 'Open All Summer' campaign was designed as a complement to its previous 'Open All Winter' series, which featured the same concept but with winter-appropriate attire on the fruitful designs. Be sure to check out this [fun-loving campaign](https://www.trendhunter.com/trends/engineered-for-whatever) in the gallery. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 31% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Fruit-themed Campaigns:** Opportunity for businesses to create fun and creative marketing campaigns featuring fruit in different themes. - **Seasonal Branding:** Potential for companies to develop seasonal branding strategies that resonate with customers and drive engagement. - **Animal-styled Fruit:** Emerging trend of fruit being personified as animals, providing opportunities for innovative product designs and packaging. ### Who This Affects Most - **Advertising and Marketing:** Disruptive innovation opportunities in advertising and marketing to create unique and memorable campaigns for brands. - **Retail:** Retailers can leverage seasonal branding to attract customers and differentiate themselves from competitors. - **Food and Beverage:** Innovation opportunities for food and beverage companies to develop playful and whimsical fruit-themed products. ## Related on Trend Hunter - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md) - [Summer-Forward Food Billboards](https://www.trendhunter.com/trends/let-your-summer-side-out.md) - [Tropically Themed Summertime Candies](https://www.trendhunter.com/trends/haribo-gummy-candies.md) - [Spooky Carved Pineapples](https://www.trendhunter.com/trends/carved-pineapples.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [Movie-Goer-Inspired Soda Campaigns](https://www.trendhunter.com/trends/fresh-twist-on-soda.md) - [Summer-Specific Canadian Campaigns](https://www.trendhunter.com/trends/summer-bummer-insurance.md) - [Co-Branded Inflatable Pools](https://www.trendhunter.com/trends/canada-dry-x-carrots.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md)