# Retro Collaborative Sporty Apparel Aleali May and Jordan Brand Join Forces on the Calfia Capsule By Amy Duong | Published 2021-04-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/calfia References: [hypebeast](https://hypebeast.com/2021/4/aleali-may-jordan-brand-califia-collection-air-jordan-1-high-zoom-cmft-release-date) Aleali May is the latest to work in collaboration with [Jordan Brand](https://www.trendhunter.com/trends/photon-dust-colorway-1) and this time, the duo launches the Calfia collection full of [footwear and apparel designs](https://www.trendhunter.com/trends/one-block-down-2). The capsule is named after a fictional queen from 'Las sergas de Esplandián.' The capsule shines a spotlight on May's reworked iteration of the Air Jordan 1 High Zoom CMFT, paired with her first-ever [apparel capsule with the brand](https://www.trendhunter.com/trends/born-x-raised-1). The capsule also draws inspiration from the effortless cool of high school drill teams and delivers a color palette of green, white, and blue detailed with varsity-style chenille. The new shoes have a high-cut and a very thin collar. The branding Swoosh is applied with a satin material with unique branding to follow at the collar flaps and throat. Image Credit: Jordan Brand ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 45% | Activity: 21% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Streetwear Capsules:** The emergence of collaborative collections between designers and established brands provides opportunities for mutually-beneficial brand exposure. - **Reworked Classic Sneaker Designs:** Designers breathing new life into classic sneaker designs with bold interpretations opens up new market opportunities for nostalgic and trend-driven consumers. - **Chenille and Varsity-inspired Sportswear:** Sportswear that takes inspiration from nostalgia-driven aesthetics, such as chenille and varsity-style designs, can tap into a growing market of consumers who favor retro-inspired clothing. ### Where This Applies - **Fashion and Apparel:** As designers continue to collaborate with established brands, the fashion and apparel industry can capitalize on new product lines that draw in nostalgic and trend-driven consumers. - **Sports and Athletics:** Innovative sneaker designs and reimagined sportswear can entice enthusiasts and collectors within the sports and athletics industry, creating new revenue streams. - **Streetwear and Urban Fashion:** Nostalgia-driven aesthetics, such as chenille and varsity-style designs, can appeal to consumers within the streetwear and urban fashion industry, as well as attract new customers seeking unique, retro-inspired clothing. ## Related on Trend Hunter - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md) - [NBA Shoe Collaborations](https://www.trendhunter.com/trends/jordan-clarkson.md) - [Vibrant Beauty-Inspired Footwear](https://www.trendhunter.com/trends/nike-x-milk-makeup.md) - [Fashion-Forward Sporty Apparel](https://www.trendhunter.com/trends/clot-and-adidas-2.md) - [Luxe Creamy Retro Sneakers](https://www.trendhunter.com/trends/phantom-colorway-1.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [Sneaker-Inspired Dynamic Apparel](https://www.trendhunter.com/trends/one-block-down-2.md) - [Rapper Apparel Capsules](https://www.trendhunter.com/trends/syna-collection.md) - [Sport-Infused Shoe Capsules](https://www.trendhunter.com/trends/june-ambrose-x-naturalizer.md)