# Sparkling Hemp Beverages Calexo's Alcohol-Free Drinks Elevate Social Occasions with THC & CBD By Laura McQuarrie | Published 2023-12-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/calexo References: [bevnet](https://www.bevnet.com/news/2023/calexo-takes-title-as-new-beverage-showdown-winner) & [calexo.co](https://calexo.co/)  [Calexo](https://www.trendhunter.com/trends/watercolors) specializes in creating vibrant, alcohol-free drinks that combine premium juices and quality botanical ingredients with five milligrams of [hemp-derived THC and CBD](https://www.trendhunter.com/trends/hempderived-thc-beverage) to deliver a different kind of buzz. The brand's ready-to-drink, [low-calorie, no-sugar-added beverages](https://www.trendhunter.com/trends/cornbread-hemp-thc-seltzers) are ready to be sipped in euphoric varieties like Citrus Rose, Cucumber Citron and mango-pineapple-citrus SemiTropic, all of which cater to "the modern drinker seeking alcohol alternatives." Post-pandemic, the brand's packaging evolved to better meet the demand for smaller, personal portions with increased flexibility. While Calexo initially offered 22-ounce bottles meant for sharing, it now offers elevated social experiences with slim, portable 12-ounce cans. Calexo recently took home the title of New Beverage Showdown champion at BevNET Live Winter 2023, solidifying its status as a standout brand. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 55% | Activity: 73% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Premium Alcohol Alternatives:** The demand for alcohol alternatives presents an opportunity for brands like Calexo to create premium, THC and CBD-infused beverages that cater to the modern drinker. - **Convenient Single-serve Packaging:** Calexo's shift to smaller, portable 12-ounce cans taps into the post-pandemic demand for personal portions and increased flexibility, enhancing the social experience. - **Botanical Ingredients in Beverages:** The use of quality botanical ingredients, combined with THC and CBD, in Calexo's vibrant drinks highlights the trend of incorporating natural elements into beverage formulations. ### Sectors Adopting This - **Cannabis Beverage Industry:** Calexo's hemp-infused beverages align with the growing cannabis beverage industry, offering consumers a flavorful and elevated alternative to traditional alcoholic drinks. - **Ready-to-drink Beverage Industry:** Calexo's ready-to-drink, low-calorie, no-sugar-added beverages tap into the demand for convenient and healthier beverage options. - **Packaging Industry:** The evolution of Calexo's packaging to smaller, portable 12-ounce cans reflects the need for innovative packaging solutions that cater to changing consumer preferences. ## Related on Trend Hunter - [Euphoric Hemp-Infused Mocktails](https://www.trendhunter.com/trends/cali-sober.md) - [Cannabis-Infused Sparkling Waters](https://www.trendhunter.com/trends/watercolors.md) - [Alcohol-Free THC-Infused Beverages](https://www.trendhunter.com/trends/canna-drinks-sparkling-mocktails.md) - [Cocktail-Inspired Hemp-Derived Beverages](https://www.trendhunter.com/trends/premixed-cocktails1.md) - [Hemp-Infused Hydrating Beverages](https://www.trendhunter.com/trends/cannade.md) - [Functional Fruity Cannabis Beverages](https://www.trendhunter.com/trends/kelia.md) - [Fizzy Hemp-Infused Mocktails](https://www.trendhunter.com/trends/better-than-booze.md) - [Drink-Enhancing Cannabis Drops](https://www.trendhunter.com/trends/mocktail-creator.md) - [Cannabis-Infused Canned Cocktails](https://www.trendhunter.com/trends/readytodrink-thc-beverages.md)