# Astronomical Booze Branding Dizen Gives Caleum Wine a Beautiful Night Sky Label By Francis Tiangson | Published 2011-02-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caleum References: [lovelypackage](http://lovelypackage.com/caelum/) & [dizen.ar](http://www.dizen.com.ar/english/index.htm) Dizen has created some sweet [starry sky packaging](https://www.trendhunter.com/trends/hennessy-paradis-zodiac-miniatures-collection) for Caleum [wine labels](https://www.trendhunter.com/trends/chloe-wine-collection). The winery, located in Agrelo, Mendoza, is named after the Caleum constellation, so it's fitting that its packaging incorporates a [celestial theme](https://www.trendhunter.com/trends/cosmic-teal). The Caleum bottle features magnificent images of night skies exploding with beautiful bright shining stars. The packaging for the Caleum wines are chic and exciting -- they're sure to have the whole universe buzzing. **Implications** - Labels and packaging are some of the first places where consumers develop opinions and first impressions. Businesses that place heavy focus upon product packaging and overall aesthetics will find that consumers are heavily drawn to your product and are more likely to give it a try. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 17% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Celestial Packaging:** Opportunities for creating captivating and immersive packaging designs that incorporate celestial themes. - **Aesthetic Focus:** The importance of placing heavy focus on product packaging and overall aesthetics to attract and engage consumers. - **First Impression Marketing:** Harnessing the power of labels and packaging to create positive first impressions and influence consumer opinions. ### Who This Affects Most - **Wine and Spirits:** Exploring innovative wine and spirits branding strategies that utilize captivating packaging designs. - **Cosmetics and Skincare:** Applying the concept of aesthetic focus to create visually appealing packaging for cosmetics and skincare products. - **Food and Beverage:** Utilizing eye-catching packaging designs in the food and beverage industry to attract and engage consumers. ## Related on Trend Hunter - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Astrology-Inspired Wines](https://www.trendhunter.com/trends/astrology-inspired-wine.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md)