# Non-Alcoholic Coconut Rums Caleño Has a New Colombian-Inspired White Coconut Rum Alternative By Katherine Pendrill | Published 2025-01-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caleo References: [foodbev](https://www.foodbev.com/news/cale%C3%B1o-to-launch-new-colombian-inspired-white-coconut-rum) & [calenodrinks](https://calenodrinks.com/product/white-coconut/)  The U.K.-based non-alcoholic spirits brand [Caleño](https://www.trendhunter.com/trends/non-alcoholic-rum) is making it easier for alcohol-free and sober curious consumers to enjoy their favorite rum-based cocktails with the debut of a new white coconut rum alternative. Inspired by Colombian-style white coconut rum products, the new alcohol-free White Coconut spirit boasts the smooth and sweet taste of fresh coconuts, along with notes of vanilla and pineapple. Not only is White Coconut non-alcoholic, but it is also sugar-free, low-calorie, vegan-friendly, and gluten-free. As Caleño founder Ellie Webb says of the new White Coconut offering, "With rum alternatives projected to outpace [non-alcoholic gin](https://www.trendhunter.com/trends/tarquins-cornish-dry-nonalcoholic-spirit) by 2026, we're excited to bring our Colombian-inspired White Coconut to [Waitrose](https://www.trendhunter.com/trends/atopia-nonalcoholic-spirits) customers. The launch timing couldn't be better as Brits seek daily moments of tropical escapism and non-alcoholic varieties of their favourite tropical cocktails." Image Credit: Caleño ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 63% | Activity: 64% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Non-alcoholic Spirit Alternatives:** The surge in non-alcoholic spirit alternatives offers consumers a way to enjoy traditional cocktail flavors without the alcohol content. - **Tropical Flavor Experiences:** Coconut and tropical fruit notes in beverages are gaining popularity as consumers search for exotic flavors that evoke a sense of escape. - **Health-conscious Beverage Choices:** The demand for low-calorie, gluten-free, and vegan-friendly options reflects a shift towards healthier drinking experiences. ### Who This Affects Most - **Non-alcoholic Beverage Industry:** Innovations in non-alcoholic drinks are catering to sober curious individuals and those abstaining for health or personal reasons. - **Flavored Spirits Industry:** The introduction of non-alcoholic flavored spirits presents new opportunities to engage flavor-focused consumers without the buzz. - **Health and Wellness Industry:** The growing preference for beverages that support a health-conscious lifestyle is impacting product development and marketing strategies. ## Related on Trend Hunter - [Tropical Non-Alcoholic Rums](https://www.trendhunter.com/trends/non-alcoholic-rum.md) - [Vegan Coconut Cream Liqueurs](https://www.trendhunter.com/trends/creamy-creation-coconut-cream.md) - [Tropical Premixed Mocktails](https://www.trendhunter.com/trends/premixed-mocktails.md) - [Alcohol-Free Spirit Ranges](https://www.trendhunter.com/trends/whitley-neill.md) - [Spiced Non-Alcoholic Rum Spirits](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-00.md) - [Non-Alcoholic Dark Rums](https://www.trendhunter.com/trends/captain-morgan-spiced-gold-00.md) - [Non-Alcoholic Spirit Alternatives](https://www.trendhunter.com/trends/clean-co.md) - [Alcohol-Free Nitro Cocktails](https://www.trendhunter.com/trends/funkin-alcohol-free.md) - [Naturally Flavored Rum Spirits](https://www.trendhunter.com/trends/rumsum.md)