# Zesty Non-Alcoholic Spirits Cans of Caleño Light & Zesty are Full of Fresh Tropical Flavors By Laura McQuarrie | Published 2021-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caleno-light-zesty References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2021/04/alcohol-free-caleno-taps-into-rtd-trend/) & [calenodrinks](https://calenodrinks.com/product/light-zesty-cans/) [Caleño Light & Zesty](https://www.trendhunter.com/trends/premixed-mocktails) is a new [ready-to-drink non-alcoholic spirit](https://www.trendhunter.com/trends/nonalcoholic-canned-margaritas) that marries [tropical, citrus and spice flavors](https://www.trendhunter.com/trends/livener-xs). The light and fresh no-alcohol spirit explores "the joy of not drinking" with a range of ingredients like Inca berry, pineapple, coriander, juniper berry, cardamom and citrus peel, so that adults will find they're not missing out on a flavorful experience. On consumers' changing behaviors, Caleño founder Ellie Webb says: “We know that many consumers have adopted a more balanced approach to drinking alcohol in lockdown, which put a stop to most social activities usually associated with drinking, and we also know that many will be looking to maintain these new habits as we come out of lockdown." ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 10% | Activity: 14% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Non-alcoholic Spirits:** Increasing demand for non-alcoholic spirits presents opportunities for new flavor innovations. - **Ready-to-drink:** Growing interest in convenient and on-the-go drinks presents opportunities for ready-to-drink non-alcoholic spirits. - **Healthy Lifestyles:** The trend towards healthier lifestyles presents opportunities for non-alcoholic beverages that offer unique and flavorful experiences without the negative effects of alcohol. ### Where This Applies - **Beverage Industry:** Non-alcoholic spirits could disrupt the traditional alcoholic beverage industry by providing a healthier alternative without sacrificing flavor. - **Hospitality Industry:** Ready-to-drink non-alcoholic spirits could provide bars and restaurants with an easy, flavorful, and healthier alternative to traditional alcoholic cocktails. - **Health and Wellness Industry:** Non-alcoholic spirits with unique and healthy ingredients like Inca berry and citrus peel could appeal to health-conscious consumers, creating opportunities in the health and wellness industry. ## Related on Trend Hunter - [Tropical Premixed Mocktails](https://www.trendhunter.com/trends/premixed-mocktails.md) - [Tropical Non-Alcoholic Rums](https://www.trendhunter.com/trends/non-alcoholic-rum.md) - [Botanical Cocktail-Like Refreshments](https://www.trendhunter.com/trends/optimist-cali-spritz.md) - [Non-Alcoholic Citrus Spritzes](https://www.trendhunter.com/trends/nonalcoholic-citrus-spritz.md) - [Non-Alcoholic Canned Spritzes](https://www.trendhunter.com/trends/nonalcoholic-canned-spritzes.md) - [Non-Alcoholic Lavender Daiquiris](https://www.trendhunter.com/trends/lavender-daiquiri.md) - [Alcohol-Free Canned Seltzers](https://www.trendhunter.com/trends/soft-seltzers.md) - [Adaptogenic Craft Mocktails](https://www.trendhunter.com/trends/zero-proof-by-recess.md) - [Sparkling Hemp Beverages](https://www.trendhunter.com/trends/calexo.md)