# Flip Book Filmography Advertising Agency Caldas Naya Takes You on an Adventure By Shelby Lee Walsh | Published 2010-03-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/caldas-nava References: [adsoftheworld](http://adsoftheworld.com/media/tv/generalitat_de_catalunya_la_caixa_carnet_jove_flipbook) This flip book commercial is a superbly creative idea. Barcelona-based advertising agency Caldas Naya, art director Oriol Sendra and creative director Gustavo Caldas have really outdone themselves with this television spot. Picturing a couple seated on a couch, a flip book instantly transforms their boring living room into a brand new word of exciting adventures. From snowboarding to clubbing, check out the action in the video above! **Implications** - Advertising concepts like this flip book concept continue to stay popular with consumers as they offer escapes from everyday life. Businesses with interactive packaging that allows consumers to take a journey away from their mundane lives are appealing as they offer a desirable escape. Companies should continue to look for ways to get consumers interacting with their products. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 12% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Packaging:** Businesses with interactive packaging that allows consumers to take a journey away from their mundane lives are appealing as they offer a desirable escape. - **Immersive Advertising:** Advertising concepts like this flip book concept continue to stay popular with consumers as they offer escapes from everyday life. - **Creative Storytelling:** Companies should continue to look for ways to get consumers interacting with their products through creative storytelling techniques. ### Sectors Adopting This - **Packaging:** Packaging companies should consider incorporating interactive elements into their product designs to create a customer experience that goes beyond the product itself. - **Advertising:** Advertising agencies should experiment with immersive concepts like flip book commercials to engage audiences and stand out from competitors. - **Entertainment:** Companies in the entertainment industry can leverage interactive packaging and creative storytelling techniques to create multi-sensory experiences for their customers. ## Related on Trend Hunter - [Video Flipbook Creators](https://www.trendhunter.com/trends/videotoflip.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [3D-Printed Flip Books](https://www.trendhunter.com/trends/stl-sculptures.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)