# Potato Chip Burgers The New Calbee Kitchen Mixes Snacks and Fast Food By Laura McQuarrie | Published 2014-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/calbee References: [en.rocketnews24](http://en.rocketnews24.com/2014/07/11/japanese-snack-company-calbee-makes-its-potato-chips-the-star-ingredient-with-unusual-fast-food-venture/) & [prtimes.jp](http://prtimes.jp/main/html/rd/p/000000041.000005505.html) As part as an unusual campaign, Japanese snack food manufacturer Calbee is opening up the Calbee Kitchen in an expressway with heavy traffic. Although the snack maker has a large presence in grocery stores and it has previously opened other stores like Calbee Plus and Grand Calbee, when this new shop opens up on July 14th, visitors will find a fun and unusual snack menu. The new Calbee Kitchen is set to serve parfaits loaded with fruit, yogurt and breakfast cereal, [shrimp-flavored chips](https://www.trendhunter.com/trends/calbee-shrimp-chips) that are exclusive to this location and oddest of all, a [potato chip sandwich](https://www.trendhunter.com/trends/ruffles-crunch-burger), where a meaty patty has been replaced with just a pile of chips. It doesn't seem like a very healthy snack, but at least there is some lettuce on the bun. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 48% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Snack-fast-food Hybrid:** Opportunity for food manufacturers to create and market innovative snack-fast-food hybrid menu items, catering to the growing demand for unconventional culinary experiences. - **Unusual Snack Menu:** Opportunity for food retailers to create experimental snack menus that draw customers in with odd and unique food combinations. - **Exclusive Location-based Menu Items:** Opportunity for food manufacturers to create exclusive location-based menu items that drive traffic to specific store locations and create exclusive snack experiences. ### Where This Applies - **Food Manufacturing:** Food manufacturers can capitalize on the growing trend of unconventional culinary experiences by creating snack-fast-food hybrid menu items as well as exclusive snacks that draw consumers to their stores. - **Food Retail:** Food retailers can draw in customers with experimental snack menus that incorporate unusual food combinations, helping to differentiate their stores from others. - **Location-based Marketing:** Companies can drive traffic to specific store locations and offer exclusive experiences by creating location-based menu items and promotions. ## Related on Trend Hunter - [Fast-Food Potato Croquette Burgers](https://www.trendhunter.com/trends/guilty-butter.md) - [Asian Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/asian-style-chips.md) - [Mess-Free Potato Chips](https://www.trendhunter.com/trends/future-of-potato-chips.md) - [Butter-Soaked Burger Buns](https://www.trendhunter.com/trends/guilty-porcini-burgers.md) - [Creamy Crispy QSR Burgers](https://www.trendhunter.com/trends/chunky-potato-beef-creamy-jalapeno-burger.md) - [Potato Chip Grow Kits](https://www.trendhunter.com/trends/potatogrowing-kits.md) - [Fast-Food Croquette Burgers](https://www.trendhunter.com/trends/croquette-burgers.md) - [Edamame-Seasoned Snack Chips](https://www.trendhunter.com/trends/edamameflavored-potato-chips.md) - [Shrimp Chips-Focused Campaigns](https://www.trendhunter.com/trends/calbee-america.md)