# 3D Printing Design Exhibits The ÉCAL Digital Market Examines Mass Production in Design By Justin Lam | Published 2018-04-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cal-digital-market References: [dezeen](https://www.dezeen.com/2018/04/19/ecal-students-mass-production-3d-printing-milan-design-week-exhibition/) & [ecal.ch](http://www.ecal.ch/en/3700/events/exhibitions/ecal-milano-2018) Students from the École cantonale d'art de Lausanne (ECAL) have set up the ÉCAL Digital Market, which features a range of 3D printers to explore the changing nature of the manufacturing process. The pop-up factory was set up as part of Milan Design Week 2018 and transformed a Milanese palazzo into a 3D printing factory capable of printing a range of products on-demand. The ÉCAL Digital Market, open throughout the design event, featured bespoke 3D-printed products designed by students and renowned designers including Ronan and Erwan Bouroullec, Thomas Kral, Sebastian Wrong and Big-Game. The use of multiple 3D printers and the factory aesthetic of the pop-up were designed to examine the ways in which mass production could change the design industry. The products featured in the pop-up were carefully designed to be objects that could be created on a large scale with practical applications. This focus makes the ÉCAL Digital Market unique, as it avoids 3D printing performance and focuses on the application of the medium. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 84% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **On-demand 3D Printing:** The ÉCAL Digital Market explores the potential of creating products on-demand through 3D printing. - **Mass Customization:** The use of 3D printing in the ÉCAL Digital Market exemplifies a trend towards mass customization in manufacturing. - **Design for Large-scale Production:** The focus on practical applications of 3D-printed products at the ÉCAL Digital Market demonstrates a trend towards designing products specifically for large-scale production. ### Who This Affects Most - **Product Design:** The use of 3D printing for mass customization in the ÉCAL Digital Market offers opportunities for product designers to create unique manufactured products. - **Manufacturing:** 3D printing technology could disrupt traditional manufacturing techniques, allowing for on-demand mass production and reducing the need for large-scale factories and supply chains. - **Retail:** The ability to create custom products on-demand through 3D printing presents opportunities for retailers to offer unique products and reduce inventory costs. ## Related on Trend Hunter - [Concert-Producing Music Speakers](https://www.trendhunter.com/trends/stagespeaker.md) - [Cutting-Edge Design Programming](https://www.trendhunter.com/trends/design-programming.md) - [In-Situ Circular Furniture](https://www.trendhunter.com/trends/portal-by-decibel.md) - [Hyper-Realistic Digital Exhibitions](https://www.trendhunter.com/trends/hyperrealistic-digital-exhibitions.md) - [3D-Printed Wooden Furniture Series](https://www.trendhunter.com/trends/econitwood.md) - [Inflated Dynamic Design Exhibitions](https://www.trendhunter.com/trends/the-series.md) - [3d-Printed Retail Suitcases](https://www.trendhunter.com/trends/the-3d-printed-suitcase.md) - [Emerging Design Exhibitions](https://www.trendhunter.com/trends/dry-cleaning-exhibition.md) - [Interconnected Design Retrospectives](https://www.trendhunter.com/trends/design-system.md)