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# Social Media Dessert Instructionals
Ann Reardon's Cake Tutorials Honor a Variety of Platforms

By Alyson Wyers | Published 2014-01-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cake-tutorial
References: [buzzfeed](http://www.buzzfeed.com/tabathaleggett/just-some-social-media-themed-cakes?utm_campaign=socialflow&utm_source=twitter&utm_medium=buzzfeed) & [youtube](https://www.youtube.com/user/howtocookthat?feature=watch)

If you were looking for a cake tutorial video with a social media spin, look no further. Ann Reardon uploaded a series of videos on [YouTube](https://www.trendhunter.com/trends/maltesers-meditation) called 'How to Cook That' explaining how to bake different cakes with social media themes. This includes a blue [Facebook](https://www.trendhunter.com/trends/lexi-ai) cheesecake, a Twitter orange sponge cake and an [Instagram](https://www.trendhunter.com/trends/clarified-cake-milk-punch) chocolate mousse cake. So not only do these desserts have a fun, online element, they are also delicious flavors.

If you enjoy baking, interesting YouTube DIYs or a variety of social media platforms, this series of cake tutorials is for you. They would be ideal to try if you are avoiding the cold winter weather and spending more time at home than usual.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 55% | Activity: 88% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Social Media-themed Dessert Tutorials:** Disruptive innovation opportunity: Collaborate with influencers to create social media-themed dessert kits for home bakers, incorporating trending platforms and flavors.
- **Interactive Online Baking Classes:** Disruptive innovation opportunity: Develop a platform that offers interactive online baking classes where users can learn to make desserts inspired by popular online platforms.
- **Augmented Reality Dessert Experiences:** Disruptive innovation opportunity: Create augmented reality dessert experiences in which users can virtually decorate and taste social media-themed desserts.

### Where This Applies

- **Food and Beverage:** Disruptive innovation opportunity: Develop a line of pre-packaged social media-themed desserts for retail, targeting the growing trend of food and social media convergence.
- **E-commerce:** Disruptive innovation opportunity: Build an e-commerce platform that specializes in selling baking tools and ingredients for creating social media-inspired desserts.
- **Digital Content Creation:** Disruptive innovation opportunity: Collaborate with influencers to create a dedicated platform for sharing and monetizing dessert tutorials with a social media twist.

## Related on Trend Hunter

- [Educational Baking Platforms](https://www.trendhunter.com/trends/bakegood.md)
- [Sprinkle Cake Mixes](https://www.trendhunter.com/trends/funfetti-celebrations-cake-mix.md)
- [Meditative Baking Videos](https://www.trendhunter.com/trends/maltesers-meditation.md)
- [Cake-Infused Bourbon Cocktails](https://www.trendhunter.com/trends/clarified-cake-milk-punch.md)
- [Playful Space-Themed Desserts](https://www.trendhunter.com/trends/spacethemed-dessert.md)
- [TV-Inspired Dessert Deliveries](https://www.trendhunter.com/trends/bridgerton.md)
- [Homestyle Cookie Starters](https://www.trendhunter.com/trends/homemade-ish.md)
- [Design-Centric Dynamic Artful Cakes](https://www.trendhunter.com/trends/artful-cake.md)
- [Adorable Cake-Themed Personality Tests](https://www.trendhunter.com/trends/what-cake-r-u.md)
