# Sweet Treat Soap These Cake Soaps are Sugary-Looking Cleansers By Allison Love | Published 2010-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cake-soaps References: [cakeheadlovesevil.wordpress](http://cakeheadlovesevil.wordpress.com/2010/07/15/cake-soap/) & [thetrendygirl.net](http://www.thetrendygirl.net/2010/07/naturalynn-soaps.html#more-14336) These amazingly delicious-looking [cake soaps](https://www.trendhunter.com/trends/bath-body-works-x-milk-bar) are actually just soap that has been colored and molded into delectable cupcakes. The cupcakes aren't the only hygienic treat, but there are also [soap Oreo cookies](https://www.trendhunter.com/trends/dove-x-crumbl-cookies) as well (just in case cake soap isn't really your thing). I'm not sure about everyone else, but I'm pretty sure I would confuse these [delicious treats](https://www.trendhunter.com/trends/just-peachy-soap-bar) with their edible counterparts, so it's best that these soaps are confined to the bathroom. Mmm, hygiene. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 39% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Edible-inspired Soap:** Creating soap products that resemble edible treats presents a disruptive innovation opportunity in the personal care industry. - **Hygienic Playful Design:** Bringing playful and attractive designs to traditional personal care products offers a disruptive innovation opportunity for branding and marketing in the soap industry. - **Sensory Bath Experiences:** Designing soap products that enhance the sensory experience during bathing can revolutionize the personal care industry. ### Where This Applies - **Personal Care:** The personal care industry can explore new market opportunities by offering unique and visually appealing soap products. - **Gifting and Novelty:** The gifting and novelty industry can capitalize on the trend of edible-inspired soap to provide creative gift options and unique products. - **Marketing and Branding:** The marketing and branding industry can leverage the concept of hygienic playful design in soap products to create engaging and differentiated campaigns for personal care brands. ## Related on Trend Hunter - [Cookie-Scented Body Soaps](https://www.trendhunter.com/trends/cookie-scented-body-soap.md) - [Festive Moldable Soaps](https://www.trendhunter.com/trends/bath-body-works-shapeable-soap.md) - [Food-Based Body Bars](https://www.trendhunter.com/trends/edible-soap.md) - [Cake-Scented Shower Foams](https://www.trendhunter.com/trends/shower-foam.md) - [Dessert-Inspired Shower Sets](https://www.trendhunter.com/trends/allkinds-froyo-collection.md) - [Fun Candy-Free Easter Soaps](https://www.trendhunter.com/trends/easter-soap.md) - [Cookie-Themed Limited Self-Care Essentials](https://www.trendhunter.com/trends/dove-and-crumbl.md) - [Dubai Chocolate Soaps](https://www.trendhunter.com/trends/dubai-chocolate-soap.md) - [Botanical Artisan Soaps](https://www.trendhunter.com/trends/artisanmade-petite-floral-shaped-soap-collection.md)