# Chickpea-Based Cake Snacks Rule Breaker's Plant-Based 'Birthday Cake' is Made with Beans By Laura McQuarrie | Published 2018-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cake-snacks References: [projectnosh](https://www.projectnosh.com/food-wire/2018/rule-breaker-snacks-introduces-birthday-cake-flavor-treats/) & [rulebreakersnacks](https://www.rulebreakersnacks.com/collections/plant-based-brownies/products/birthday-cake-pack-of-12) As an alternative to the many indulgent cake snacks on the market that are laden with sugar and undesirable ingredients, Rule Breaker recently introduced a better-for-you Birthday Cake treat that's gluten-free, plant-based, nut-free and rich in fiber. The individually wrapped Birthday Cake product is made with a base of chickpeas, which are the first ingredient in the formula. The [school-safe snack](https://www.trendhunter.com/trends/iced-cakes) is also free from top allergens like peanuts, dairy, eggs and shellfish, which makes it a perfect on-the-go snack for young ones. As a Birthday Cake flavor, the treat is topped with gluten-free sprinkles that are naturally colored with ingredients like spirulina algae and vegetable juices. A growing number of [chickpea snacks](https://www.trendhunter.com/trends/chickpea-granola-crunch-mix) are being launched in sweet formats, including everything from [brownies](https://www.trendhunter.com/trends/veggies-made-great-brownie-bites) and dessert dips to cookies. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 56% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Chickpea-based Snacks:** Opportunity for creating more innovative and healthier snack options using chickpeas as a base ingredient. - **Allergen-free Snacks:** Disruptive innovation potential in developing snacks that are free from common allergens, appealing to a wider consumer base. - **Plant-based Desserts:** Growing market for plant-based dessert alternatives that are both delicious and nutritious. ### Who This Affects Most - **Snack Food Industry:** Exploring the incorporation of healthier ingredients like chickpeas to create more nutritious and appealing snacks. - **Allergy-friendly Food Industry:** Opportunity to develop snacks that are free from allergens like peanuts, dairy, and eggs, catering to individuals with dietary restrictions. - **Plant-based Food Industry:** Creating innovative plant-based dessert options to meet the growing demand for healthier and sustainable food choices. ## Related on Trend Hunter - [Nourishing Chickpea Brownies](https://www.trendhunter.com/trends/chickpea-brownies.md) - [Dessert-Flavored Protein Snacks](https://www.trendhunter.com/trends/protein-poppers.md) - [Chickpea-Powered Chocolate Spreads](https://www.trendhunter.com/trends/mr-beans-protein-cream.md) - [Cake-Flavored Hemp Snacks](https://www.trendhunter.com/trends/evo-hemp.md) - [Seed Flour Cookies](https://www.trendhunter.com/trends/seed-flour-cookies.md) - [Cake-Flavored Nutrition Bars](https://www.trendhunter.com/trends/barebells-birthday-cake.md) - [Cake-Flavored Cashew Snacks](https://www.trendhunter.com/trends/unicorn-birthday-cake-cashews.md) - [Vegan-Friendly Chickpea Snacks](https://www.trendhunter.com/trends/brave-roasted-chickpeas.md) - [Cake-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/birthday-cake-flavored-popcorn.md)