# Ice Cream Cake Cups These 'Cake Singles' by Friendly's are Sweet, Single-Serve Mini Treats By Laura McQuarrie | Published 2019-02-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cake-singles References: [prnewswire](https://www.prnewswire.com/news-releases/friendlys-celebrates-mini-indulgences-with-the-launch-of-friendlys-cake-singles-300804148.html) & [friendlys](https://www.friendlys.com/ice-cream-item/birthday-cake-cake-singles/) There are countless single-serve cakes available to consumers today but Friendly's is introducing something new for those with a sweet tooth in the form of its Cake Singles. Inspired by its classic ice cream cakes, Friendly's created individual ice cream cake cups as a [sweet on-the-go treat](https://www.trendhunter.com/trends/little-debbie-treats). For years, consumers have been requesting for the brand to sell its [ice cream cakes by the slice](https://www.trendhunter.com/trends/ice-cream-cakes) and these Cake Singles offer an even more convenient way for people to enjoy a cool, refreshing sweet snack on the go. The [single-serve ice cream cake cups](https://www.trendhunter.com/trends/summer-cups) are offered in varieties like Strawberry Krunch Cake, Birthday Cake, Chocolate Krunch Cake and Strawberry Cheesecake, each of which is finished off with a decadent, texture-rich topping. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 12% | Activity: 36% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Single-serve Desserts:** Opportunity for companies to introduce more creative and convenient single-serve desserts in the market. - **Texture-rich Toppings:** Potential for companies to experiment with various texture-rich toppings to enhance the sensory experience of desserts. - **On-the-go Treats:** Growing demand for convenient and portable sweet snacks, creating opportunities for businesses to introduce more on-the-go treats. ### Sectors Adopting This - **Dessert Industry:** Companies in this industry can focus on developing more innovative and convenient dessert products to cater to changing customer preferences and lifestyles. - **Food Packaging Industry:** Companies in this industry can capitalize on the need for more convenient and portable packaging solutions for on-the-go treats and single-serve desserts. - **Retail Industry:** Retailers can introduce a wider range of on-the-go sweet snacks and single-serve dessert products to cater to the growing demand for convenience among customers. ## Related on Trend Hunter - [Watermelon-Inspired Ice Cream Cakes](https://www.trendhunter.com/trends/wattamelon-sherbet-cake.md) - [Indulgent Single-Serve Cheesecakes](https://www.trendhunter.com/trends/cyrus-olearys-mini-cheesecakes.md) - [Cake-Inspired Ice Creams](https://www.trendhunter.com/trends/cake-inspired-ice-cream.md) - [Prepared Funfetti Cheesecake Slices](https://www.trendhunter.com/trends/funfetti-cheesecake-slice.md) - [Convenient Cake-Flavored Treats](https://www.trendhunter.com/trends/birthday-cake-creme-pies.md) - [Frozen Box-Packaged Cakes](https://www.trendhunter.com/trends/cake-in-a-box.md) - [Individual Birthday Cake Snacks](https://www.trendhunter.com/trends/tastykake-confetti-krimpets.md) - [Single-Serve Foodservice Cream Pies](https://www.trendhunter.com/trends/mini-cream-pies.md) - [Sprinkle-Packed Ice Cream Cakes](https://www.trendhunter.com/trends/funfetti-ice-cream-cake.md)