# Food Waste-Preventing Bakeries Milk & Cookies Bakeshop Sells 'Cake Scraps in a Sad Box' By Grace Mahas | Published 2019-09-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/cake-scraps References: [facebook](https://www.facebook.com/milkandcookiesbakeshop/) & [milkandcookiesbakeshop](http://milkandcookiesbakeshop.ca/?fbclid=IwAR2MCUM4VvIsheiu7Vv7fOkbYNvwRucKhakzF2wVrLT-MEgTBu8EOUPaNe4) In an effort to reduce food waste, Edmonton-based bakery, Milk & Cookies Bakeshop, launched the 'Cake Scraps in a Sad Box.' The product is made from cake scraps that result from the bakers cutting the tops of cakes to make them flat. The new boxes will have a variety of delicious cake scraps (from cakes, cupcakes, and other flavorful treats) with a buttercream filling and a decadent icing layer. The inspiration for the name Cake Scraps in a Sad Box pays homage to an employee of the bakery who came in upset and sat atop of old box eating leftover cake scraps. From that point on, the bakery has given out Cake Scraps in a Sad Box to anyone feeling upset. In addition, Milk & Cookies Bakeshop will donate $1 from each box sold to a local mental health organization. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 97% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Food Waste Reduction in Bakeries:** Bakeries can reduce food waste by repurposing cake scraps in creative ways, such as Milk & Cookies Bakeshop's 'Cake Scraps in a Sad Box' - **Sustainable and Creative Packaging:** Milk & Cookies Bakeshop's 'Cake Scraps in a Sad Box' shows the potential for bakeries to use sustainable and creative packaging to showcase their environmentally friendly practices - **Social Good Through Food:** Bakeries like Milk & Cookies Bakeshop can incorporate social good by donating a portion of their profits to relevant organizations, such as local mental health agencies ### Who This Affects Most - **Bakery Industry:** Bakeries can explore innovative ways to reduce food waste while still creating delicious treats - **Packaging Industry:** The packaging industry can provide creative and sustainable solutions for bakeries looking to reduce food waste - **Mental Health Industry:** Bakeries can partner with local mental health organizations to provide support and donate a portion of their profits ## Related on Trend Hunter - [Upcycled Baking Mixes](https://www.trendhunter.com/trends/bake-me-healthy.md) - [Upcycled Peanut Butter Cookies](https://www.trendhunter.com/trends/peanut-butter-cookies.md) - [Cardboard-Resembling Illusion Cakes](https://www.trendhunter.com/trends/cardboard-cake.md) - [Convenient Cake Dessert Boxes](https://www.trendhunter.com/trends/little-big-cake-bento-boxes.md) - [Social Good Gift Boxes](https://www.trendhunter.com/trends/grace-farms-foods-and-greyston-bakery.md) - [Upcycled Baking Mixes](https://www.trendhunter.com/trends/upcycled-baking.md) - [Seasonal Surplus Produce Boxes](https://www.trendhunter.com/trends/christmas-feast-rescued-box.md) - [Cookie Gifting Campaigns](https://www.trendhunter.com/trends/destroymediocrity.md) - [Upcycled Grain Naan Breads](https://www.trendhunter.com/trends/atorias-family-bakery-mini-upcycled-naan.md)