# Festive Holiday Cake Collections The Seasonal Premier Foods Cake Range Includes New Varieties By Michael Hemsworth | Published 2019-10-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cake-range References: [conveniencestore](https://www.conveniencestore.co.uk/products/premier-foods-brings-some-festive-cheer-to-its-cakes/598926.article) & [premierfoods](https://www.premierfoods.co.uk) The new Premier Foods cake range has been unveiled for the 2019 holiday season to offer sweet and savory varieties across a number of brands. The range includes new products under the [Mr Kipling brand](https://www.trendhunter.com/trends/the-mr-kipling-signature-collection) such as Irish Creme Fancies, Reindeer Slices and [Mini Mince Pies](https://www.trendhunter.com/trends/mince-pie-ice-cream), while the Cadbury varieties includes two new Mini Roll flavors. Each of the products features [seasonal packaging designs](https://www.trendhunter.com/trends/cake-treats) emblazoned with familiar holiday imagery like snowflakes and Christmas trees. The Premier Foods cake range was commented on by Channel Director for Convenience & Wholesale at Premier Foods Steve Kelly who said, "We’ve used staple favourites in the Mr Kipling and Cadbury cake range and given them a festive makeover from both a packaging and taste point of view. Retailers will have the opportunity to offer their shoppers a Christmas cake for everyone, whether it is a sharing format to have with friends and family, or an Irish Crème Fancy, the perfect adult treat. As trusted and well-known brands in the cake aisle, we’re confident the new and returning products will be a success this season.” ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 67% | Activity: 40% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Seasonal Packaging Designs:** Creating eye-catching and festive packaging designs for holiday-themed products can attract consumer attention and drive sales. - **New Flavors and Variety:** Introducing new flavors and product variety in established brands can engage consumers and generate excitement for the holiday season. - **Festive Makeover:** Giving staple favorites a holiday-inspired makeover in terms of packaging and taste can create a fresh and appealing product line for the festive period. ### Who This Affects Most - **Food Packaging:** Innovative packaging solutions that cater to seasonal themes offer opportunities to enhance product appeal and differentiate from competitors. - **Food Manufacturing:** Creating new flavors and expanding product variety within established brands can drive innovation and meet varying consumer preferences. - **Confectionery:** Adding festive elements to popular confectionery products creates unique offerings that cater to the holiday season and tap into consumer nostalgia. ## Related on Trend Hunter - [Ready-to-Enjoy Holiday Cakes](https://www.trendhunter.com/trends/finsbury-christmas-cakes.md) - [Holiday-Themed Mince Pies](https://www.trendhunter.com/trends/mr-kipling-mince-pie-range.md) - [Celebratory Halloween Snack Cakes](https://www.trendhunter.com/trends/premier-foods-cakes.md) - [Artisan-Inspired Snack Cakes](https://www.trendhunter.com/trends/premier-foods-cake.md) - [Festive Sweet Products](https://www.trendhunter.com/trends/festive-sweet-products-delice-de-france-launches-its-holiday-range.md) - [Expansive Seasonal Bakery Ranges](https://www.trendhunter.com/trends/country-choice-festive-range.md) - [Decadent Chocolate Snack Cakes](https://www.trendhunter.com/trends/new-mr-kipling-cakes.md) - [Convenient Artisan Holiday Foods](https://www.trendhunter.com/trends/delice-de-france-winter-range.md) - [Christmas-Themed Baked Goods](https://www.trendhunter.com/trends/fatherson-bakery-1.md)