# Elongated Cake Packages This Cake Packaging Design Arranges Sweets in Long, Slender Strips By Laura McQuarrie | Published 2017-08-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cake-packaging-design References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/08/k-chess-stick-cake.html) & [sweets-pocoapoco.shop](http://sweets-pocoapoco.shop/?mode=cate&cbid=2330252&csid=0) For its client Poco a Poco, creative agency Latona Marketing Inc. came up with an inventive cake packaging design that provides an alternative to wrapping the K&Q stick-shaped sweets in plastic bags. Taking inspiration from a chess board, this cake box design boasts long, protective sleeves that include a bold black and white checkered pattern. Once the stick-shaped sweet boxes are removed from the larger tray component, cut-out windows on the side of the dessert packages provide a peek at the treat inside. As well as boasting an eye-catching design, these chess-inspired dessert boxes are advantageous for keeping costs low, as they require no glue for assembly. As Latona Marketing notes: "Each sleeve is made out of a single piece of die-cut paper that allows the final shape to be formed by hand in only one step." ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 68% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Chess-inspired Packaging:** Opportunity for more creative and visually appealing packaging design for other products, not just cakes. - **Die-cut Paper Packaging:** Potential for more sustainable and cost-effective packaging options for various industries, including food and beverage, beauty, and electronics. - **Window Cut-outs:** Possibility of incorporating window cut-outs in packaging design to showcase product contents and create more interactive experiences for customers, especially in fashion and beauty industries. ### Sectors Adopting This - **Food and Beverage:** Opportunity for more sustainable and visually appealing packaging design that helps lower production costs and enhance customer experience, especially in bakery and confectionery businesses. - **Beauty:** Potential for incorporating die-cut paper and window cut-outs packaging to create more engaging and environmental-friendly packaging for makeup products. - **Electronics:** Possibility for more creative and interactive product packaging such as incorporating window cut-outs and die-cut paper, that enhances customer perception, especially in mobile accessories and gadget industry. ## Related on Trend Hunter - [Convenient Cake Dessert Boxes](https://www.trendhunter.com/trends/little-big-cake-bento-boxes.md) - [Edible Treat Containers](https://www.trendhunter.com/trends/treat-container.md) - [Cardboard-Resembling Illusion Cakes](https://www.trendhunter.com/trends/cardboard-cake.md) - [Twist Wrap Packaging](https://www.trendhunter.com/trends/candy-bar-packaging.md) - [High-Quality Pizza Packaging](https://www.trendhunter.com/trends/printed-pizza-boxes.md) - [Paper-Made Confectionery Bags](https://www.trendhunter.com/trends/saica-group.md) - [Bread-Themed Wrapping Paper Sets](https://www.trendhunter.com/trends/bakermee.md) - [Sustainable Food Packaging Designs](https://www.trendhunter.com/trends/placon-crystal-seal-delectables.md) - [Frozen Box-Packaged Cakes](https://www.trendhunter.com/trends/cake-in-a-box.md)