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# Popsicle-Shaped Cake Bars
Giovane Café's 'Cake Bars' Introduce Cake-on-a-Stick

By Laura McQuarrie | Published 2017-03-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cake-on-a-stick
References: [dailyhive](http://dailyhive.com/vancouver/giovane-cafe-cake-bars-2017) & [giovanecafe](http://giovanecafe.com/food-drink/)

The Giovane Café in Vancouver, Canada is now introducing the public to its newest treat: a cake-on-a-stick creation that looks exactly like a classic frozen popsicle dessert.

The Giovane Cake Bars come in four flavors: Raspberry Krunch, Banana MC, Coconut Pineapple and Chocolate 99. Just like a decadent [dessert popsicle](https://www.trendhunter.com/trends/dairy-ice-cream-bars), these cake bars boast crunchy coatings that must be bitten into to reveal the a chewy, layered cake interior. Rather than needing a fork and a knife to eat these desserts, consumers can easily grab one of these [handheld cake bars](https://www.trendhunter.com/trends/mcvities-penguin-cake-bar) for on-the-go enjoyment.

The novel form of these desserts introduce something that's slightly more indulgent than a [cake pop](https://www.trendhunter.com/trends/birthday-cake-cake-pops), but less than a full slice of cake. Since these cake bars are formed in a way that reminds of a popsicle, they will be top-of-mind to consumers as light and refreshing summer treats.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 57% | Activity: 56% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Cake-on-a-stick:** The introduction of cake bars on a stick creates opportunities for the convenience and portability of indulgent desserts.
- **Novel Dessert Forms:** The use of unique dessert forms, like the cake bar, can attract consumers looking for new and exciting dining experiences.
- **Popsicle-inspired Treats:** The popularity of popsicle-like treats presents opportunities for innovation in creating desserts with a distinct visual theme.

### Where This Applies

- **Bakery:** Bakeries can add cake bars on a stick to their product lineup to offer a fun and unique twist on traditional desserts.
- **Foodservice:** Restaurants and cafes can offer cake bars on a stick as a convenient and portable dessert option for their customers.
- **Frozen Desserts:** Companies specializing in creating frozen desserts can take advantage of the popularity of popsicle-inspired treats to create new and innovative products.

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