# Microwaveable Plant-Based Cake Mixes The Cherryvale Farms Mug Cake Mixes are Simple to Prepare By Michael Hemsworth | Published 2018-01-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cake-mixes References: [foodbev](https://www.foodbev.com/news/cherryvale-farms-microwaveable-mug-cakes/) & [cherryvalefarms](https://www.cherryvalefarms.com) The demand for plant-based food varieties has resulted in the announcement of new options like the Cherryvale Farms Mug Cake Mixes. Created as part of the Instant Indulgence range, the mixes come in three flavors including 'Salted Caramel Chocolate,' '[Birthday Cake](https://www.trendhunter.com/trends/birthday-cake-almond-creamer)' and 'Rich Chocolate.' Each one is crafted from 100% [plant-based ingredients](https://www.trendhunter.com/trends/plantastic-raspberry-chocolate-cake) that are reported to be nut-free, gluten-free, free of preservatives and even free of artificial colors and flavors. Cherryvale Farms CEO, Lindsey Rosenberg, spoke about the new Cherryvale Farms Mug Cake Mixes, saying, "We’re thrilled to be the among the first natural foods brands to introduce a rich, delicious, [instant dessert](https://www.trendhunter.com/trends/mr-kipling-signature-collection-mixes) that you can create in the microwave. Now, when that 3 p.m. slump hits, instead of visiting the café counter or vending machine, anyone can make a warm, delicious dessert in no time." ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 39% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Food:** Disruptive innovation opportunity: Develop new plant-based food options that are convenient and easy to prepare. - **Microwaveable Desserts:** Disruptive innovation opportunity: Create a range of microwaveable desserts that provide instant indulgence and convenience. - **Free-from Ingredients:** Disruptive innovation opportunity: Explore new options for products that cater to dietary restrictions such as nut-free, gluten-free, preservative-free, and free of artificial ingredients. ### Where This Applies - **Food & Beverage:** Disruptive innovation opportunity: Innovate within the food industry by developing and marketing new plant-based dessert options like microwaveable cake mixes. - **Convenience Foods:** Disruptive innovation opportunity: Create convenient, ready-to-eat dessert options that can be prepared quickly, such as microwaveable mug cake mixes. - **Health Food:** Disruptive innovation opportunity: Cater to the growing demand for healthier food options by offering plant-based desserts made from free-from ingredients. ## Related on Trend Hunter - [Instant Carrot Cake Packs](https://www.trendhunter.com/trends/instant-carrot-cake.md) - [Health-Focused Mug Cakes](https://www.trendhunter.com/trends/beloved-foods.md) - [Health-Focused Plant-Based Baking Mixes](https://www.trendhunter.com/trends/plantbased-baking-mix.md) - [Textural Plant-Based Chocolate Cakes](https://www.trendhunter.com/trends/2foods-gteau-chocolate.md) - [Vanilla-Flavored Baking Blends](https://www.trendhunter.com/trends/simple-mills-1.md) - [Climate-Friendly Cupcake Mixes](https://www.trendhunter.com/trends/vanilla-cake-cupcake-mix.md) - [Plant-Powered Mochi Cakes](https://www.trendhunter.com/trends/korean-mochi-cake.md) - [Ready-to-Prepare Bakery Mixes](https://www.trendhunter.com/trends/quick-bread-muffin-mix.md) - [Plant-Based Prepackaged Desserts](https://www.trendhunter.com/trends/plantastic-millionaire-flapjacks.md)