# Dessert-Themed Matte Foundations Beauty Bakerie's New Cake Mix Foundation Looks Good Enough to Eat By Katherine Pendrill | Published 2018-03-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cake-mix-foundation References: [bustle](https://www.bustle.com/p/beauty-bakeries-cake-mix-foundation-is-coming-soon-people-are-ready-for-the-sweet-treat-8577352) & [instagram](https://www.instagram.com/p/BgmoWWFBh1Z/?taken-by=cakeandcashmere) While Beauty Bakerie is already a cult favorite thanks to [frosting-style Lip Whips](https://www.trendhunter.com/trends/sprinkles-cupcakes-beauty-products) and its egg-shaped beauty sponges, now the brand is upping the ante with its new Cake Mix Foundation. Though the new makeup sounds delicious, it's better suited for your makeup bag than your kitchen. Beauty Bakerie's new Cake Mix Foundation is the brand's first stab at a foundation. According to an [Instagram](https://www.trendhunter.com/trends/buttermelt-blush-cake) post teasing the new product, the foundation will boast a [demi-matte finish](https://www.trendhunter.com/trends/lumimatte-foundation) and, just as the name suggests, it will come in an adorable cake mix-inspired box. The brand's founder also emphasizes that the product is the result of two years of research and unlike anything else on the market. Best of all, the new foundation will be available in 30 different shades, making it perfect for a wide range of skin tones. Image Credit: *Beauty Bakerie.* ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 74% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Dessert-inspired Foundations:** Makeup brands are incorporating food and dessert-inspired formulations and packaging in their foundation lines, presenting opportunities to stand out in the crowded cosmetics market. - **Expanded Shade Range for Foundations:** Beauty brands are catering to diverse skin tones by offering wide ranges of shades in their foundation lines, presenting opportunities to tap into underrepresented demographics. - **Product Innovation in the Cosmetics Industry:** Beauty brands are investing in research and development to create innovative, unique, and high-quality makeup products that have the potential to disrupt the cosmetics industry. ### Sectors Adopting This - **Beauty and Cosmetics:** Cosmetics companies have the opportunity to leverage emerging trends in makeup formulations and expand their foundation lines to include more diverse shades that appeal to customers with varying skin tones. - **Packaging and Labeling:** Packaging companies have an opportunity to design and supply food and dessert-inspired packaging that appeals to cosmetic companies aiming to differentiate their products from competitors. - **Research and Development:** Research and development companies that create novel and high-quality makeup formulations have an opportunity to partner with cosmetics brands to bring unique, innovative cosmetic products to market. ## Related on Trend Hunter - [Mattifying Fruit-Infused Foundations](https://www.trendhunter.com/trends/barepro-24hr-wear.md) - [Nourishing Skin-Focused Foundations](https://www.trendhunter.com/trends/skinfocused-foundation.md) - [Vegan Pressed Powders](https://www.trendhunter.com/trends/easy-bake-airbrush-matte.md) - [Featherweight Skin-First Foundations](https://www.trendhunter.com/trends/no-makeup-makeup.md) - [Skin-Nourishing Foundation Lines](https://www.trendhunter.com/trends/about-face-1.md) - [Soft Glam Foundations](https://www.trendhunter.com/trends/elf-soft-glam-satin-foundation.md) - [Light Long-Wear Foundations](https://www.trendhunter.com/trends/lumimatte-foundation.md) - [Sheer Foundation Sticks](https://www.trendhunter.com/trends/charlotte-tilbury-foundation-stick.md) - [Skincare-Inspired Foundations](https://www.trendhunter.com/trends/simply-ageless-skin-perfector-essence-foundation.md)