# Cake-Inspired Ice Creams Mr Kipling's New Range of Ice Cream Takes Inspiration from Cake By Laura McQuarrie | Published 2021-11-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cake-inspired-ice-cream References: [delish](https://www.delish.com/uk/food-news/a38169974/mr-kipling-ice-cream/)  [Mr Kipling](https://www.trendhunter.com/trends/mr-kipling-caramel-tart) launched a new line of [cake-inspired ice creams](https://www.trendhunter.com/trends/bakery-ice-creams) that offer a new way for people to experience the most iconic flavors from the brand. The first trio of flavors in the range includes Viennese Whirl, French Fancy and Chocolate Slice, each of which is packaged with a depiction of ice cream and the sweet treat that inspired it. These cake-inspired frozen desserts feature bits of sponge cake, shortcake and other favorites from Mr Kipling, plus swirls of decadent sauce. Fans of these cake slices from Mr Kipling can now tuck into a chilled version of a beloved treat that's just as indulgent as ever. The limited-edition ice cream tubs can be found at Iceland and [The Food Warehouse](https://www.trendhunter.com/trends/blue-dragon-products) while available. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 36% | Activity: 53% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Cake-inspired Ice Creams:** Brands can create cake-inspired frozen desserts that offer new consumption experiences for customers. - **Iconic Flavors:** Businesses can repurpose iconic flavors to create unique products that entice customers. - **Limited-edition Offerings:** Limited-edition lines can create a sense of urgency that drives customer demand and sales. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can innovate their products by combining different flavors and textures to create unique experiences for customers. - **Retail:** Retailers can attract more customers by offering innovative and limited-edition products as part of their unique value proposition. - **Marketing and Advertising:** Marketing and advertising firms can help businesses create marketing campaigns that leverage the popularity of existing products to drive sales and increase brand awareness. ## Related on Trend Hunter - [Rich Pie-Inspired Ice Creams](https://www.trendhunter.com/trends/mr-kipling-caramel-tart.md) - [Holiday Pie Ice Creams](https://www.trendhunter.com/trends/mince-pie-ice-cream.md) - [Decadent Chocolate Snack Cakes](https://www.trendhunter.com/trends/new-mr-kipling-cakes.md) - [Prepackaged Teatime Cakes](https://www.trendhunter.com/trends/strawberries-cream-fancies.md) - [Artisan-Inspired Snack Cakes](https://www.trendhunter.com/trends/premier-foods-cake.md) - [Everyday Indulgence Loaf Cakes](https://www.trendhunter.com/trends/mr-kipling-loaf-cakes.md) - [Restaurant-Inspired Pudding Cakes](https://www.trendhunter.com/trends/the-mr-kipling-signature-collection.md) - [Mini Strawberry Jam Tarts](https://www.trendhunter.com/trends/strawberries-cream-tarts.md) - [Snack Cake-Flavored Ice Creams](https://www.trendhunter.com/trends/hudsonville-ice-cream-little-debbie.md)