# Indulgent Canned Cakes Gaku Serves Cake in Cans That's Aesthetically Pleasing & Easy to Eat By Laura McQuarrie | Published 2021-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cake-in-cans References: [soranews24](https://soranews24.com/2021/06/26/beautiful-cans-of-cake-become-a-viral-hit-in-japan/) & [twitter](https://twitter.com/risotteria/status/1406420866108248069/photo/1) Japanese specialty store Gaku is now serving cake in cans as a treat for the senses in more the way than one. Convenient to eat on the go and aesthetically pleasing to look at, the [cake in a can](https://www.trendhunter.com/trends/cake-in-a-box) was created to satisfy late-night cravings. Gaku offers its [Shortcake Can](https://www.trendhunter.com/trends/summer-cups) at Parfaiteria Bel in Tokyo and this destination is open until midnight most evenings, and even later on Fridays and Saturdays. The popular Shortcake can is available alongside other favorite cake flavors like Blueberry and Fresh Cream Chiffon Cake, [Strawberry and Fresh Cream Chiffon Cake](https://www.trendhunter.com/trends/strawberries-cream-tarts) and Citrus and Fresh Cream Chiffon Cake. On the menu, there's also a Adult Tiramisu option for those who want yet another choice. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 97% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Canned Desserts:** The trend of serving desserts in cans for convenience and aesthetics provides an opportunity for dessert makers to experiment with unique flavors and packaging design. - **Late-night Cravings:** The trend of satisfying late-night cravings with aesthetically pleasing canned desserts can provide an opportunity for food businesses to extend their hours and offer unique late-night snacks. - **Portable Aesthetics:** The trend of creating portable and aesthetically pleasing desserts provides an opportunity for packaging design and food businesses to merge and create beautiful and tasty snacks that can be enjoyed anywhere. ### Where This Applies - **Dessert Making Industry:** The trend of serving desserts in cans provides an opportunity for dessert making companies to experiment with new flavor combinations and packaging design. - **Food Delivery Industry:** The trend of serving aesthetically pleasing canned desserts can provide an opportunity for food delivery companies to partner with food businesses to provide unique late-night snacks for customers. - **Packaging Industry:** The trend of creating portable and aesthetically pleasing desserts provides an opportunity for packaging design companies to partner with food businesses to create innovative designs that are also functional for on-the-go snacking. ## Related on Trend Hunter - [Multilayer Canned Cakes](https://www.trendhunter.com/trends/canned-cake.md) - [Canned Chocolatier Cake Collections](https://www.trendhunter.com/trends/godiva-japan-canned-cakes.md) - [Edible Souvenir Matcha Cakes](https://www.trendhunter.com/trends/the-matcha-cake.md) - [Textural Plant-Based Chocolate Cakes](https://www.trendhunter.com/trends/2foods-gteau-chocolate.md) - [Cherry Blossom Crepe Cakes](https://www.trendhunter.com/trends/crepe-cake1.md) - [Portable Dessert Jars](https://www.trendhunter.com/trends/grab-and-go-desserts.md) - [Convenient Cake Dessert Boxes](https://www.trendhunter.com/trends/little-big-cake-bento-boxes.md) - [Japanese Soufflé Cheesecakes](https://www.trendhunter.com/trends/japanese-souffl-cheesecakes.md) - [Japanese Mountain Range Cakes](https://www.trendhunter.com/trends/mt-fuji-chocolate-cake.md)