# Food Fight Photoshoots 'Cake' from Ben Langholz Captures a Messy Birthday Party By Michael Hines | Published 2010-10-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cake-from-ben-langholz References: [behance.net](http://www.behance.net/gallery/Cake/758943) & [behance.net](http://www.behance.net/benlangholz) Cake and women are a potent combination, as proved by 'Cake' from Ben Langholz. There's something about a beautiful woman covered in a [sugary sweet](https://www.trendhunter.com/trends/rich-products-and-funfetti) that just does it for me. The best part of 'Cake' from Ben Langholz is that the [birthday girl](https://www.trendhunter.com/trends/birthday-cake-toothpaste) isn't afraid to have her cake and eat it too. Ben Langholz effortlessly captures the euphoria associated with being able to [play with your food](https://www.trendhunter.com/trends/smash-cake) like a child again. Check out more shots from 'Cake' above. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 67% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Food Photography:** There's a growing trend in food photography to capture unconventional and messy scenes like 'Cake' from Ben Langholz. - **Playful Advertising:** 'Cake' from Ben Langholz showcases the potential for brands to use playful and messy visuals to capture attention and create memorable advertising campaigns. - **Sensory Marketing:** The sensory experience of 'Cake' from Ben Langholz highlights the potential for brands to leverage taste, touch, and visual stimuli in their marketing strategies. ### Who This Affects Most - **Food and Beverage:** 'Cake' from Ben Langholz suggests opportunities for food and beverage companies to explore unique and creative ways to present their products in advertising and marketing campaigns. - **Photography:** 'Cake' from Ben Langholz presents a disruptive trend in photography, encouraging photographers to experiment with unconventional and messy aesthetics to stand out. - **Advertising and Marketing:** 'Cake' from Ben Langholz opens up possibilities for advertising and marketing professionals to embrace messy and playful visuals as a means of capturing consumer attention and creating brand awareness. ## Related on Trend Hunter - [All-Occasion Layered Cakes](https://www.trendhunter.com/trends/the-cake.md) - [Cake-Centric Gatherings](https://www.trendhunter.com/trends/cake-picnic.md) - [Design-Centric Dynamic Artful Cakes](https://www.trendhunter.com/trends/artful-cake.md) - [Birthday Cake-Flavored Whiskeys](https://www.trendhunter.com/trends/birthday-cake-whiskey.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Celebratory Cake Fragrances](https://www.trendhunter.com/trends/confetti-dores.md) - [Mouthwatering Cake Fragrances](https://www.trendhunter.com/trends/buttercream-haze.md) - [Cake Fragrance Collections](https://www.trendhunter.com/trends/bath-body-works-x-milk-bar.md) - [Cardboard-Resembling Illusion Cakes](https://www.trendhunter.com/trends/cardboard-cake.md)