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# Jelly-Topped Cake Cups
Lawson's Cupke Range Pairs Coffee Jelly Cubes with Chocolate Cake

By Laura McQuarrie | Published 2020-09-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cake-cups
References: [japantimes.co.jp](https://www.japantimes.co.jp/life/2020/09/05/food/lawson-cupke/) & [lawson.jp](https://www.lawson.jp/en/)

[Lawson](https://www.trendhunter.com/trends/sipn), a convenience store franchise chain in Japan, is expanding its Cupke range for the fall with three new cake cups that offer a simple way for people to satisfy a sweet tooth on the go. There's a Mont Blanc variety, a classic tiramisu and a coffee chocolate creation that tops a chocolate cake with jelly cubes. The fusion of [chocolate and coffee flavors](https://www.trendhunter.com/trends/iced-cafe-mocha) is a tried-and-true pairing that promises to capture the interests of many, especially those who are looking for a uniquely textured snack that's perfectly portable.

For those who tend to prefer more savory treats on the run, the chain is also introducing deep-fried items that are just as compact in size.

Image Credit: Lawson

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 8% | Activity: 14% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Convenient Snack Cups:** Opportunity to create more portable and easy-to-consume versions of popular desserts for people on the go.
- **Flavor-fused Treats:** Potential to experiment with unique flavor combinations like coffee jelly and chocolate cake to appeal to adventurous taste buds.
- **Miniature Desserts:** Growing demand for bite-sized desserts that offer both indulgence and portion control presents an opportunity for innovation in miniaturizing classic desserts like tiramisu and Mont Blanc.

### Industries Being Reshaped

- **Convenience Stores:** Opportunity to offer a wider range of on-the-go snacks and leverage unique flavor combinations to appeal to customers.
- **Bakery:** Opportunity for bakeries to create innovative miniature dessert cups that offer new twists on classic favorites to cater to the growing demand for indulgent yet portion-controlled treats.
- **Food and Beverage:** Potential for food and beverage companies to experiment with new flavor combinations that appeal to adventurous taste buds and explore unique textures like jelly cubes to create novel treats.

## Related on Trend Hunter

- [Picnic-Ready Dessert Cups](https://www.trendhunter.com/trends/summer-cups.md)
- [Multilayer Canned Cakes](https://www.trendhunter.com/trends/canned-cake.md)
- [Portable Dessert Jars](https://www.trendhunter.com/trends/grab-and-go-desserts.md)
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- [Textural Chocolate Fruit Cups](https://www.trendhunter.com/trends/molten-chocolate-cups.md)
- [Chocolate Pudding Bites](https://www.trendhunter.com/trends/jello-milk-chocolate-pudding-cups.md)