# Birthday Cake Chewing Gum Project 7's Gourmet Gum is Inspired by a Classic Childhood Treat By Jana Pijak | Published 2016-01-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cake-chewing-gum References: [amazon](http://www.amazon.com/gp/product/B00M97JT4U?tag=trenhunt0f-20) & [project7](http://project7.com/collections/all) Project 7's gourmet gum range includes a [birthday cake chewing gum](https://www.trendhunter.com/trends/trident-vibes-cotton-candy) flavor that is inspired by the classic childhood treat. The organic gum brand also carries a myriad of other tasty flavors including grapefruit melon, coconut lime and even wedding cake. Designed for health conscious consumers, this organic gum range is [sugar-free](https://www.trendhunter.com/trends/sugarfree-gum-bottles) and is a healthier way to satisfy sugar cravings. Rather than indulging in a real slice of birthday or wedding cake, a candy apple or even a festive gingerbread man, food fans can curb cravings with a piece of Project 7's tasty chewing gum. The brand's birthday cake variety is sold in 12-piece packs and is gluten-free and vegan to boot, making it a responsible purchase for health-conscious audiences. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 64% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gourmet Gum:** Disruptive innovation opportunity: Develop new and unique flavors of gourmet gum to cater to health-conscious consumers and satisfy their sugar cravings without the guilt. - **Sugar-free:** Disruptive innovation opportunity: Create a line of sugar-free gum products to target consumers who are looking for healthier alternatives to traditional gum products. - **Organic Gum:** Disruptive innovation opportunity: Develop an organic gum range with a variety of flavors to cater to health-conscious consumers who are seeking natural and sustainable chewing gum options. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Introduce gourmet gum products in the food and beverage industry to offer unique and healthier alternatives to traditional snacks and desserts. - **Health and Wellness:** Disruptive innovation opportunity: Enter the health and wellness industry by producing sugar-free and organic gum products that appeal to health-conscious consumers seeking guilt-free confectionery options. - **Snack and Confectionery:** Disruptive innovation opportunity: Incorporate organic and sugar-free gum products into the snack and confectionery industry to provide consumers with healthier options for satisfying their sweet cravings. ## Related on Trend Hunter - [Birthday Cake Toothpastes](https://www.trendhunter.com/trends/birthday-cake-toothpaste.md) - [Sugar-Free Classic Candy Products](https://www.trendhunter.com/trends/nostalgic-chewing-gums.md) - [Minimal-Ingredient Chewing Gums](https://www.trendhunter.com/trends/plastic-free-gum.md) - [Better-for-You Sugarless Gums](https://www.trendhunter.com/trends/plant-based-chewing-gum.md) - [Flavor-Enhanced Healthy Gumdrops](https://www.trendhunter.com/trends/healthy-gumdrops.md) - [Plant-Powered Sugarless Gums](https://www.trendhunter.com/trends/refresh-gum.md) - [Cotton Candy Cakes](https://www.trendhunter.com/trends/cotton-candy-cake.md) - [Cake-Flavored Frozen Yogurt Treats](https://www.trendhunter.com/trends/natures-premium-dessert-pearls-birthday-cake.md) - [Carnival-Inspired Chewing Gums](https://www.trendhunter.com/trends/trident-vibes-cotton-candy.md)