# Cake Batter Ice Creams The Cake Batter Cookie Dough Blizzard is Dairy Queen's Newest Feature By Katherine Pendrill | Published 2023-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cake-batter-cookie-dough-blizzard References: [fastfoodpost](https://www.fastfoodpost.com/dairy-queen-introduces-new-cake-batter-cookie-dough-blizzard-as-the-blizzard-of-the-month-for-july-2023/)  Two delicious flavors collide in [Dairy Queen's](https://www.trendhunter.com/trends/confetti-cake-dipped-cone) newest frozen treat: the Cake Batter Cookie Dough Blizzard. Just in time for Independence Day, Dairy Queen has added the new Cake Batter Cookie Dough Blizzard as the July 2023 Blizard of the Month. Just as the name suggests, the new Blizzard combines the delicious taste of confetti cake with the richness of cookie dough. More specifically, you'll find [Dairy Queen's signature soft serve](https://www.trendhunter.com/trends/cone-and-blizzard) blended with cake batter flavor, real [cookie dough pieces](https://www.trendhunter.com/trends/salted-brown-butter-cookie-dazzler), and a topping of colorful sprinkles. As usual, the new Blizard comes in mini, small, medium, and large sizes. The new Cake Batter Cookie Dough Blizzard is available now through the end of July from participating Dairy Queen locations nationwide. Image Credit: Dairy Queen ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 42% | Activity: 69% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Cake Batter Flavors:** Opportunity for bakeries and ice cream shops to create cake batter-inspired treats to cater to the growing demand. - **Hybrid Desserts:** Opportunity for dessert restaurants to innovate by combining two popular desserts into one unique offering. - **Limited-time Offerings:** Opportunity for fast-food chains to attract customers with exclusive and time-limited menu items like the Cake Batter Cookie Dough Blizzard. ### Sectors Adopting This - **Bakery:** Bakeries can experiment with cake batter flavors to create enticing products and attract a wider customer base. - **Ice Cream:** Ice cream shops can develop their own versions of cake batter ice creams to capture the interest of ice cream enthusiasts. - **Fast Food:** Fast-food chains can introduce limited-time offerings to drive seasonal sales and create buzz among customers. ## Related on Trend Hunter - [Baked Goods-Infused Frozen Treats](https://www.trendhunter.com/trends/frosted-sugar-cookie-blizzard.md) - [Baking Mix-Inspired Frozen Treats](https://www.trendhunter.com/trends/mixing-bowl-mashup-blizzard-treat.md) - [Nutty Chocolate Ice Creams](https://www.trendhunter.com/trends/reeses-pieces-cookie-dough-blizzard.md) - [Blended Frozen Treat Menus](https://www.trendhunter.com/trends/dairy-queen-summer-blizzard-menu.md) - [Winter-Themed Blended Desserts](https://www.trendhunter.com/trends/oreo-snowdrift-blizzard.md) - [Cake-Flavored QSR Ice Creams](https://www.trendhunter.com/trends/confetti-cake-dipped-cone.md) - [Co-Branded Blended Frozen Treats](https://www.trendhunter.com/trends/reeses-caramel-craze-blizzard.md) - [Summery Ice Cream Menus](https://www.trendhunter.com/trends/dairy-queen-blizzard-menu.md) - [Fudgy Caramel Ice Creams](https://www.trendhunter.com/trends/caramel-fudge-cheesecake-blizzard.md)