# Low-Calorie Carrot Cake Bars The Fibre One Cake Bars are Sweet and Satisfying By Michael Hemsworth | Published 2018-08-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cake-bars References: [foodbev](https://www.foodbev.com/news/general-mills-unveils-new-fibre-one-and-nature-valley-products/) & [fiberone](https://www.fiberone.com) The Fibre One Cake Bars have been launched by General Mill in the UK to offer consumers a new way to eat their [favorite desserts every day](https://www.trendhunter.com/trends/pure-protein-soft-baked-bars) without having to worry about consuming too many calories. Containing just 90 calories per serving, the bars come in '[Carrot Cake](https://www.trendhunter.com/trends/rooting-for-you-carrot-cake-slices)' and 'Triple Choc' varieties that are inspired by some of the most popular dessert varieties you'd find at a bakery. The bars are made with premium toppings that encompass a soft cake on the interior to offer the perfect serving size for enjoyment after your lunch or as a midday snack. The Fibre One Cake Bars come as a responsive to the brand's success in the snacking division as consumers shift to favor [smaller amounts of food](https://www.trendhunter.com/trends/mr-kipling-lunchbox-slices) over larger meals. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 53% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Low-calorie Desserts:** Opportunity for developing more low-calorie dessert options that satisfy consumers' sweet cravings without the guilt. - **Convenience Snacking:** Disruptive innovation potential in creating convenient and portion-controlled snack options for on-the-go consumers. - **Healthy Indulgences:** Market opportunity to develop indulgent treats that cater to health-conscious individuals by using premium ingredients and lower calorie content. ### Where This Applies - **Food and Beverage:** Potential for brands to tap into the demand for healthier indulgences and develop low-calorie dessert alternatives. - **Snack Foods:** Opportunity to innovate and offer portion-controlled snacks that fit into consumers' busy lifestyles. - **Bakery:** Disruptive innovation potential in creating bakery items that cater to health-conscious consumers without compromising on taste and texture. ## Related on Trend Hunter - [Prepackaged Fiber-Rich Donuts](https://www.trendhunter.com/trends/fibre-one-90-calorie-doughnuts.md) - [High-Fiber Cake Snacks](https://www.trendhunter.com/trends/baked-cake-slices.md) - [Indulgent Low-Calorie Snack Bars](https://www.trendhunter.com/trends/alpen-delight-bars.md) - [Pocket-Sized Snack Bars](https://www.trendhunter.com/trends/fig-mini-bars.md) - [Low-Cal Fiber-Rich Donuts](https://www.trendhunter.com/trends/fiber-one-donuts.md) - [Lightly Coated Oat Bars](https://www.trendhunter.com/trends/cadbury-brunch-light.md) - [Low-Calorie Chocolate Nougat Bars](https://www.trendhunter.com/trends/cadbury-delights.md) - [Plant-Based Double-Chocolate Snack Bars](https://www.trendhunter.com/trends/buttermlk-double-choccy-snack-bar.md) - [Candy Bar Dessert Pots](https://www.trendhunter.com/trends/white-chocolate-caramel-crme-dessert.md)