# Vegan-Friendly Cake Bars Bells & Whistles Offers Conveniently Packed Plant-Based Treats By Laura McQuarrie | Published 2019-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cake-bar References: [packagingoftheworld](https://www.packagingoftheworld.com/2019/06/bells-whistles.html) & [bells-whistles](https://bells-whistles.co.uk/) Bells of [Lazonby](https://www.trendhunter.com/trends/rooting-for-you-carrot-cake-slices) has been making cakes since the year 1946 and the well-established brand worked with [Robot Roof](https://www.trendhunter.com/trends/botrista-beverages) to completely refresh its identity and product portfolio with offerings like its new vegan cake bars. The brand is now known as Bells & Whistles and helps to connect consumers to a variety of tasty, free-from treats. The indulgent, plant-based cake slices are packaged just like granola bars, offering a convenient grab-and-go way for people to enjoy a sweet treat on the go. The individually wrapped [vegan cake slices](https://www.trendhunter.com/trends/cinnamon-swirl-cake-slices) are free from gluten, wheat and milk, and are offered in fun flavors like Berry & Cashew, Ginger & Apricot and Truffle Cake, each of which is richly topped off with colorful, aesthetically pleasing and texture-rich ingredients. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 85% | Activity: 87% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Convenient Plant-based Snacks:** Opportunity for food and beverage companies to create more vegan-friendly snack options that cater to busy, health-conscious consumers. - **Innovative Packaging for Sweet Treats:** Opportunity for packaging companies to create snack packaging that caters to on-the-go consumption, similar to granola bars. - **Expansion of Free-from Product Offerings:** Opportunity for companies that specialize in free-from products to expand their offerings to include more innovative and indulgent treats. ### Where This Applies - **Food and Beverage:** Companies in the food and beverage industry can tap into the growing demand for vegan-friendly snacks that cater to busy, health-conscious consumers. - **Packaging:** Packaging companies can create innovative packaging solutions that cater to on-the-go consumption of snacks, similar to the individually wrapped cake slices mentioned in the article. - **Free-from Products:** Companies specializing in free-from products can expand their offerings to include more innovative and indulgent treats, similar to the vegan cake bars mentioned in the article. ## Related on Trend Hunter - [Cafe-Inspired Vegan Protein Bars](https://www.trendhunter.com/trends/barebells-vegan-bars.md) - [Plant-Based Prepackaged Desserts](https://www.trendhunter.com/trends/plantastic-millionaire-flapjacks.md) - [Tasty Vegan-Friendly Snack Bars](https://www.trendhunter.com/trends/jade-joy-wellbeing-bars.md) - [Indulgent Free-From Cheesecakes](https://www.trendhunter.com/trends/plant-zillionaire.md) - [Vegan Convenience Store Chocolates](https://www.trendhunter.com/trends/ombar-oat-mlk-bars.md) - [Dairy-Free Carrot Cakes](https://www.trendhunter.com/trends/rooting-for-you-carrot-cake-slices.md) - [Celebratory Free-From Bakery Products](https://www.trendhunter.com/trends/oggs-treats.md) - [Vegan Caterpillar-Shaped Cakes](https://www.trendhunter.com/trends/vegan-caterpillar-cakes.md) - [Free-From Fall Snack Cakes](https://www.trendhunter.com/trends/cinnamon-swirl-cake-slices.md)