# Outraged Cake Photography The Cake Angry Series Finds a Different Use for Leftover Dessert By Vasiliki Marapas | Published 2014-09-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cake-angry References: [refinery29](http://www.refinery29.com/cake-photos-geoff-levy-photography) & [geofflevy](http://www.geofflevy.com/) Mom always told us not to play with our food, but photographer Geoff Levy has disregarded that advice for his latest series '[Cake Angry](https://www.trendhunter.com/trends/smash-cake).' Not wanting leftover cake from a photoshoot to go to waste, Levy turned it into an art project. As the project's title suggests, Levy got a little angry, using the cake as an artistic outlet for his inner rage by throwing it off rooftops, booting it across the river and even taking a bat to it. The series is intended as a critique on the large amounts of [food wasted](https://www.trendhunter.com/trends/daon-pottery) in the city. Levy releases the frustration and helplessness he feels within this wasteful environment in "cathartic moments of punching, punting, baseball hitting [...] resulting in beautiful lumps of [colorful sprinkles, fondant and pastry](https://www.trendhunter.com/trends/funfetti-celebrations-cake-mix) on New York City backdrops." ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 65% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Anti-waste Performance Art:** There is an opportunity for artists to create performance art using food waste as a medium to raise awareness on food waste. - **Cathartic Food Destruction:** There is a market for experiences that allow people to express and release their negative emotions by destroying food in an artistic way. - **Eco-friendly Artistic Expression:** There is a growing demand for sustainable art that repurposes food waste and other materials to create beautiful works of art. ### Where This Applies - **Food Industry:** The food industry can explore ways to reduce food waste and collaborate with artists to promote sustainability. - **Art Industry:** The art industry can embrace sustainability and create a new niche for eco-friendly art and performance art that promotes social and environmental change. - **Event Planning Industry:** The event planning industry can offer new experiences for people to create memorable events that promote sustainable and eco-friendly practices, such as food destruction art installations. ## Related on Trend Hunter - [Design-Centric Dynamic Artful Cakes](https://www.trendhunter.com/trends/artful-cake.md) - [Cake-Centric Gatherings](https://www.trendhunter.com/trends/cake-picnic.md) - [Functional Gingerbread Cameras](https://www.trendhunter.com/trends/gingerbread-camera.md) - [Cardboard-Resembling Illusion Cakes](https://www.trendhunter.com/trends/cardboard-cake.md) - [Cake-Themed Commercials](https://www.trendhunter.com/trends/kfc-thailands-birthday-ad.md) - [Crystal-Adorned Crushed Cans](https://www.trendhunter.com/trends/sam-keller.md) - [Robotic Wedding Cakes](https://www.trendhunter.com/trends/robocake.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Multilayer Canned Cakes](https://www.trendhunter.com/trends/canned-cake.md)