# Transgender Sportswear Campaigns The First Caitlyn Jenner Fashion Campaign Will Be for H&M Sport By Laura McQuarrie | Published 2016-03-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/caitlyn-jenner-fashion References: [refinery29](http://www.refinery29.com/2016/03/105752/cailtyn-jenner-hm-sport-campaign-teaser?utm_source=feed&utm_medium=rss) & [instagram](https://www.instagram.com/p/BCy3abORjE-/?taken-by=caitlynjenner&hl=en) After making a stunning debut on the cover of Vanity Fair, Caitlyn Jenner has now landed her first [major fashion campaign](https://www.trendhunter.com/trends/zne-collection). Jenner is now working in partnership with Swedish retailer H&M as the face of its H&M Sport range. As a retired Olympic athlete, this is a natural fit. While shots from the upcoming [sportswear campaign](https://www.trendhunter.com/trends/dove-and-sports-illustrated) are only being teased for now, H&M has said: "We have picked Caitlyn Jenner, one of the world’s most celebrated athletes, as part of this H&M Sports campaign because we want to illustrate that everything is possible—in sports and in life." Prior to the announcement of this major partnership, H&M's sister label, & Other Stories photographed transgender models Hari Nef and Valentijn De Hingh for a 2015 campaign. Beyond H&M, on a broader spectrum, transgender models are also making appearances on some of the most prestigious catwalks, indicating a new wave of inclusiveness in the fashion industry and beyond. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 99% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What Makes This Trend Stand Out - **Transgender Representation in Fashion:** Fashion industry continues to embrace inclusion and diversity by featuring transgender models in campaigns and on the runway. - **Athletic Apparel for the Transgender Community:** Brands are expanding into the transgender market by creating athletic wear specifically for the community. - **Celebrity Endorsements for Diversity:** Brands are partnering with high-profile transgender celebrities for campaigns that highlight inclusivity and diversity. ### Sectors Adopting This - **Fashion:** The fashion industry has embraced diversity, inclusion, and representation through transgender models. - **Sportswear:** Companies, such as H&M Sport, are expanding into the transgender market by creating athletic wear specifically for the community. - **Celebrity Endorsements:** Brands are partnering with high-profile transgender celebrities for campaigns that highlight inclusivity and diversity in various industries. ## Related on Trend Hunter - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Record-Breaking Drag Brunches](https://www.trendhunter.com/trends/drag-brunch.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Honest Female Athlete Campaigns](https://www.trendhunter.com/trends/hillberg-berk1.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md)