# Caged Human Ads The Go Outside Outdoor Magazine Campaign Urges People to Escape Confinement By Meghan Young | Published 2014-07-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/caged-human-ads References: [adeevee](http://www.adeevee.com/2014/07/go-outside-outdoor-magazine-cages-print/) & [thetalentbusiness](http://www.thetalentbusiness.com/sao-paulo) The Go Outside Outdoor Magazine campaign focuses on caged human ads in order to urge people to, essentially, go outside. It does so by envisioning people as living bird cages. Although the imagery is entirely surreal, it sends a powerful message that is hard to ignore. Perfectly timed, people looking out of their office windows. Conceived and executed by Talent, an ad agency based in São Paulo, Brazil, the Go Outside Outdoor Magazine caged human ads were art directed by Bruno Trad with creative direction by Philippe Degen and Eduardo Martins. The imaginative images were shot by Daniel Klajmic, Deluxe Photo, Diogo Freire and Boreal Studio, while the latter retouched them to focus on a sadder narrative. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 48% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Surreal Advertising:** The use of surreal imagery in advertising campaigns creates a powerful and attention-grabbing message. - **Outdoor Promotion:** Promoting the benefits of spending time outdoors can inspire people to escape confinement and engage in outdoor activities. - **Imaginative Visuals:** Using imaginative and visually stunning images in advertising can evoke emotional responses and effectively communicate the desired message. ### Where This Applies - **Advertising and Marketing:** The advertising and marketing industry can explore the use of surreal imagery to create impactful and memorable campaigns for various brands and products. - **Outdoor Recreation:** The outdoor recreation industry can leverage outdoor promotion to encourage people to embrace nature, participate in outdoor activities, and increase outdoor recreation engagement. - **Photography and Design:** The photography and design industry can utilize imaginative visuals in their creative work to evoke emotions and tell compelling stories through their art. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Nature-Reconnecting Outdoor Campaigns](https://www.trendhunter.com/trends/reconnect-with-nature.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Nature-Connected Lifestyle Campaigns](https://www.trendhunter.com/trends/go-wild.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md)