# Italian Eco-Friendly Coffee Pods Cafés Novell Launched New Biodegradable Coffee Capsules By Grace Mahas | Published 2019-11-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/cafs-novell References: [talkingretail](https://www.talkingretail.com/products-news/grocery/cafes-novell-launches-eco-friendly-coffee-capsules-05-11-2019/) & [cafesnovell](https://cafesnovell.com/) As more consumers seek to reduce their impact on the planet by avoiding single-use plastic, Italian coffee brand Cafés Novell is meeting consumer needs with its new 'No Waste' range in the United Kingdom. The new range is "the first [fully compostable](https://www.trendhunter.com/trends/home-compostable-coffee-cups) and 100% organic" [coffee pod](https://www.trendhunter.com/trends/pact-coffee-bourbon-cream-decaf) line in the UK. Cafés Novell is available in four variants including Intense, Decaffeinated, Ristretto, and Più Aroma. The new sustainable and eco-friendly pods are available at £3.60 for a box of 10 capsules and can be used with all [Nespresso](https://www.trendhunter.com/trends/cafepod-black-velvet-coffee-pods) machines. Josep Novell, Chief Executive of Cafés Novell, said: “The range provides a sustainable way for consumers to enjoy high-quality coffee while also reducing their environmental impact.” ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 63% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Coffee Pods:** Cafes and coffee brands can introduce more eco-friendly coffee pods by using biodegradable materials. - **Sustainable Food Packaging:** More companies can shift towards sustainable food packaging materials to meet the growing consumer demand for eco-friendly products. - **Compostable Products:** There's an opportunity for companies to offer more compostable products to reduce waste and appeal to environmentally conscious consumers. ### Where This Applies - **Coffee Industry:** Coffee brands and cafes can adopt sustainable practices and materials to reduce waste and appeal to eco-conscious consumers. - **Food Packaging Industry:** Companies can shift towards eco-friendly and biodegradable materials for food packaging. - **Eco-friendly Product Industry:** There's a growing demand for eco-friendly products, and companies can offer innovative and sustainable products to meet this demand. ## Related on Trend Hunter - [Waste-Reducing Coffee Balls](https://www.trendhunter.com/trends/coffee-balls.md) - [Sustainable Coffee Product Lines](https://www.trendhunter.com/trends/sustainable-coffee1.md) - [Organic Own-Brand Coffee Pods](https://www.trendhunter.com/trends/natural-grocers-organic-coffee-pods.md) - [Eco-Friendly Coffee Pods](https://www.trendhunter.com/trends/chamberlain-coffee-2.md) - [Mushroom Coffee Pods](https://www.trendhunter.com/trends/bright-cups.md) - [Eco-Conscious Coffee Packaging](https://www.trendhunter.com/trends/bruvi.md) - [Intense London Roaster Coffees](https://www.trendhunter.com/trends/cafepod-black-velvet-coffee-pods.md) - [Single-Serve Coffee Tabs](https://www.trendhunter.com/trends/lavazza-tabli.md) - [Compostable Single-Serve Coffee Packs](https://www.trendhunter.com/trends/compostable-singleserve-coffee.md)