# Caffeinated Eye Care Formulas The Ordinary's Caffeine Solution 5% + EGCG Targets Puffy, Dark Skin By Laura McQuarrie | Published 2017-12-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/caffeine-solution-5-egcg References: [theordinary](http://theordinary.com/product/rdn-caffeine-solution-5pct-egcg-30ml) As some studies have proven caffeine and EGCG (Epigallocatechin Gallatyl Glucoside) useful for reducing the look of puffiness and dark circles in the eye contour, a high concentration of both of these ingredients can be found in the 'Caffeine Solution 5% + EGCG' from The Ordinary. This [eye care treatment](https://www.trendhunter.com/trends/brightening-eye-serum) targeted at the eye contour features a highly purified EGCG derived from green tea leaves, making for a [lightly textured formula](https://www.trendhunter.com/trends/brightening-serum-concentrate). As EGCG is known to be sensitive to light, The Ordinary packages this product in a bottle that protects the formula from exposure to UV light. The Ordinary prides itself on providing "Clinical Formulations with Integrity" and the Caffeine Solution 5% + EGCG is both cruelty-free and vegan. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 7% | Activity: 14% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Caffeinated Eye Creams:** Caffeine-infused eye creams are a growing trend in the skincare industry, offering an innovative solution for reducing puffiness and dark circles. - **Green Tea Extract in Skincare:** The use of powerful green tea extract, such as EGCG, in skincare products is a trend that presents opportunities for creating effective and natural formulations. - **Sensitive Packaging:** The development of UV-protective packaging for light-sensitive ingredients like EGCG is a trend that addresses the need for preserving the potency and efficacy of skincare products. ### Where This Applies - **Skincare:** The skincare industry can explore the development of caffeinated eye creams that utilize innovative ingredients and deliver targeted results for the eye contour. - **Green Tea:** The green tea industry can capitalize on the growing demand for green tea extract in skincare products and collaborate with cosmetic companies to create mutually beneficial partnerships. - **Packaging:** The packaging industry has an opportunity to innovate and create UV-protective packaging solutions to cater to the needs of light-sensitive ingredients used in the skincare and cosmetics industry. ## Related on Trend Hunter - [Coffee-Forward Eye Creams](https://www.trendhunter.com/trends/coffee-fix-peptide-eye.md) - [Affordable Under-Eye Creams](https://www.trendhunter.com/trends/elf-skin1.md) - [Latte-Inspired Eye Patches](https://www.trendhunter.com/trends/latte-eye-patches.md) - [Depuffing Compact Eye Serums](https://www.trendhunter.com/trends/brightening-serum-concentrate.md) - [Prescription-Strength Eye Treatments](https://www.trendhunter.com/trends/eye-formula.md) - [Vitamin C-Enriched Hydro-Gel Patches](https://www.trendhunter.com/trends/hydrogel-patches.md) - [Vitamin-Powered Eye Creams](https://www.trendhunter.com/trends/skin-renewing-vitamin-c-eye-cream.md) - [Circulation-Boosting Eye Treatments](https://www.trendhunter.com/trends/eagle-eyes-by-blendily.md) - [Research-Backed Eye Creams](https://www.trendhunter.com/trends/eye-matrix.md)