# Caffeinated Protein Drinks The BiPro Caffeine Protein Water is Made from Just Six Ingredients By Michael Hemsworth | Published 2017-12-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caffeine-protein-water References: [foodbev](https://www.foodbev.com/news/agropur-adds-bipro-caffeinated-protein-water-portfolio/) & [biprousa](https://www.biprousa.com) The BiPro Caffeine Protein Water has been announced by the brand as a new drink that will provide health-conscious consumers with a beverage that will help to stave off hunger, while also boosting energy levels. The [high-protein diet](https://www.trendhunter.com/trends/nxtup-high-protein-soda) continues to maintain popularity, while the [alternative energy market](https://www.trendhunter.com/trends/quest-iced-coffee) is only showing signs of increasing as consumers seek out ways to keep their alertness level high. This is being acknowledged and targeted with new products like the drink seen here that are made with [natural ingredients](https://www.trendhunter.com/trends/protein-water-range) to ensure they're widely accepted by a number of different consumer demographics. The BiPro Caffeine Protein Water contains just 90 calories per bottle along with 100mg of caffeine, 20 grams of protein, no sugar, zero carbohydrates and no fat. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 71% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **High-protein Diet:** Opportunity for creating innovative protein-based products that cater to health-conscious consumers. - **Alternative Energy Market:** Disruptive innovation opportunity to develop energy-boosting drinks made with natural ingredients. - **Natural Ingredients:** Trend towards creating beverages using natural ingredients, targeting a wide range of consumer demographics. ### Who This Affects Most - **Health and Wellness:** Industry that can capitalize on the high-protein diet trend by offering innovative protein-based products. - **Beverage:** Opportunity for the beverage industry to cater to the alternative energy market by developing energy-boosting drinks. - **Food and Beverage:** Industry that can tap into the trend of using natural ingredients to create beverages that appeal to diverse consumer demographics. ## Related on Trend Hunter - [Protein-Packed Energy Drinks](https://www.trendhunter.com/trends/clear-protein-energy.md) - [Effervescent Protein-Enhanced Waters](https://www.trendhunter.com/trends/applied-nutrition-sparkling-protein-water.md) - [Protein-Packed Coffeehouse Drinks](https://www.trendhunter.com/trends/beans-brews-protein-coffee.md) - [Protein-Rich Coffee Shakes](https://www.trendhunter.com/trends/super-coffee-protein.md) - [Refreshing Protein Drinks](https://www.trendhunter.com/trends/protein-pop.md) - [Ready-to-Mix Protein Coffee Drinks](https://www.trendhunter.com/trends/protein-coffee-coolers.md) - [Tech Professional Nutrition Drinks](https://www.trendhunter.com/trends/highprotein-beverage.md) - [High-Protein Sodas](https://www.trendhunter.com/trends/nxtup-high-protein-soda.md) - [Refreshing Protein-Rich Waters](https://www.trendhunter.com/trends/protein-water-range.md)