# Energy-Infused Recipes A Pink Caffeine Powder Can Be Blended into Drinks, Desserts and Meals By Amelia Roblin | Published 2015-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caffeine-powder References: [pinterest](https://www.pinterest.com/levyos/recipes/) & [levyos](http://www.levyos.com/) To get a jolt during the day, there were coffee and tea, then products like [Red Bull](https://www.trendhunter.com/trends/starry-eyed-timsboost), but this [caffeine powder](https://www.trendhunter.com/trends/celsius-on-the-go) brings more freedom and creativity to individual consumers. People living face-paced lives may not have a taste for java or the medicinal flavor of [energy drinks](https://www.trendhunter.com/trends/avvika), so Levyos invites them to turn any edible into a scrumptious jump-start. The energy product contains caffeine and taurine with sweeteners and beetroot food coloring to make your meals magenta. Each single-serving packet comes with 2.5 grams of powder that can be blended into water, juice, smoothies, yogurt, oatmeal and so much more. Now that consumers have had a taste for the benefits of caffeinated products, there's a growing demand for customization that Levyos is tapping into. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 47% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Personalized Boosters:** Individual consumers are looking for ways to customize their energy intake, creating an opportunity to develop personalized and easy-to-use boosters. - **Functional Food:** Consumers are looking for more than just energy, creating an opportunity to create functional foods that offer multiple benefits in addition to a caffeine boost. - **Alternative Energy Sources:** As consumers look for new ways to energize themselves without traditional sources like coffee, tea or energy drinks, there is an opportunity to develop alternative sources of energy like caffeine powders. ### Industries Being Reshaped - **Food & Beverage:** The food and beverage industry has an opportunity to create more personalized and functional products, incorporating caffeine powders and other alternative sources of energy. - **Health & Wellness:** The health and wellness industry has an opportunity to incorporate caffeine powders into their existing product lines, offering a quick energy boost and additional health benefits. - **Fitness & Sports:** The fitness and sports industry could develop energy products that are specifically designed for pre- and post-workout energy needs using caffeine powders and other alternative sources of energy. ## Related on Trend Hunter - [Caffeinated Chocolate Brownies](https://www.trendhunter.com/trends/energizing-brownies.md) - [Energizing Drink Syrups](https://www.trendhunter.com/trends/energy-syrup.md) - [Coffee-Flavored Adaptogen Powders](https://www.trendhunter.com/trends/spacegoods-rainbow-dust.md) - [Caffeinated Fruity Gummies](https://www.trendhunter.com/trends/focusfuel.md) - [Convenient Energy Drink Mixes](https://www.trendhunter.com/trends/energy-drink-mixes.md) - [All-Natural Energy Shots](https://www.trendhunter.com/trends/all-natural-energy-shots.md) - [Caffeinated Alternative Energy Pouches](https://www.trendhunter.com/trends/mojo-balanced-energy-pouches.md) - [Flavor-Packed Caffeine Pouches](https://www.trendhunter.com/trends/mojo-energy-pouches.md) - [Pouch-Style Caffeine Supplements](https://www.trendhunter.com/trends/energy-pouches.md)