# Caffeine-Obsession Statistics Find Out About Favorite Brews and Habits with This Infographic By Michael Hemsworth | Published 2012-12-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caffeine-obsession References: [visual.ly](http://visual.ly/coffee-break) & [visual.ly](http://visual.ly/users/immagazine) Coffee is the drink of choice for most early risers, but these [caffeine obsession statistics](https://www.trendhunter.com/trends/caffeine-counter) will help shine a little light on the dark brew. The majority of drinkers are getting their fix from coffee, while 18.8% of others are drinking tea for a boost. The top choice for coffee drinkers is the infamous cappuccino, which 43.8% of respondents said was their number one favorite. Around 50% of participants said they'll only make coffee from [gourmet grounds](https://www.trendhunter.com/trends/death-wish-coffee-1) when they're brewing at home, while almost half of all drinkers get the majority of their caffeine fix from a [coffee shop](https://www.trendhunter.com/trends/simply-coffee-caf) instead of making their own. The most surprising stat comes in at 43.8% of respondents, which is the percentage of those who believe they'd be a complete wreck if they went without coffee for a single week. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 20% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Caffeine Obsession:** Disruptive innovation opportunity: Develop new and innovative caffeine products to cater to the growing demand. - **Gourmet Coffee Grounds:** Disruptive innovation opportunity: Create high-quality and specialty gourmet coffee grounds for at-home brewing. - **Coffee Shop Culture:** Disruptive innovation opportunity: Reinvent the traditional coffee shop experience to offer unique and immersive environments. ### Industries Being Reshaped - **Beverage:** Disruptive innovation opportunity: Introduce alternative beverages that provide sustained energy and focus without relying on caffeine. - **Coffee:** Disruptive innovation opportunity: Develop coffee brewing machines or devices that revolutionize the way people make their own coffee at home. - **Hospitality:** Disruptive innovation opportunity: Create tech-enabled coffee shops or co-working spaces that provide integrated services to enhance the overall experience. ## Related on Trend Hunter - [Caffeine Tracker Tools](https://www.trendhunter.com/trends/caffeine-intake.md) - [Canned Energy Brews](https://www.trendhunter.com/trends/stok-cold-brew-energy.md) - [Super-Energizing Canned Coffees](https://www.trendhunter.com/trends/super-coffee-xxtra.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Coffee-Based Energy Drinks](https://www.trendhunter.com/trends/java-monster-cold-brew.md) - [Superfood Coffee Alternatives](https://www.trendhunter.com/trends/beyond-brew.md) - [Caffeine Tracking Tools](https://www.trendhunter.com/trends/caffeine-counter.md) - [Caffeinated Cappuccino Gummies](https://www.trendhunter.com/trends/caffeinated-cappuccino-gummies.md) - [Strength-Based Cold Brew Packs](https://www.trendhunter.com/trends/cold-brew-pack.md)