# Lychee-Flavored Caffeine Inhalers Next Level Energy Inc. Announces a New Flavor and a Rebrand By Kalin Ned | Published 2020-09-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/caffeine-inhaler References: [prnewswire](https://www.prnewswire.com/news-releases/next-level-energy-inc-announces-rebrand-and-new-eagle-energy-lychee-ice-flavor-301016741.html) & [eagle.energy](https://eagle.energy/) For consumers who want to cut down on their coffee consumption or who want an easy and convenient way to receive a burst of energy on-the-go, Next Level Energy's [caffeine inhalers](https://www.trendhunter.com/trends/energy-pouches) might be a good product to consider. The brand specializes in [natural, plant-based caffeine supplements](https://www.trendhunter.com/trends/strawberry-guava), and most recently, it announced the launch of a new Lychee Ice flavor. [Next Level Energy Inc.](https://www.trendhunter.com/trends/hybrid-model) describes the new addition as "combining a tropical sweetness with a refreshing, mint taste" and that it is "a perfect complement to [the brand's] original Guarana Berry flavor profile." Alongside the new caffeine inhaler flavor, the company overhauled its entire aesthetic in a bid to reach a "fresh, new look [that] can reflect [its] all-natural approach." Image Credit: Next Level Energy Inc. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 78% | Activity: 78% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Plant-based Caffeine Supplements:** Disruptive innovation opportunity: Develop new flavors and delivery methods for natural, plant-based caffeine supplements. - **Convenient Energy On-the-go:** Disruptive innovation opportunity: Create portable and convenient energy products for consumers looking for alternatives to coffee. - **Refreshing and Unique Flavors:** Disruptive innovation opportunity: Explore innovative flavor combinations to create unique and refreshing energy products. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Develop new energy products and flavors to cater to changing consumer preferences in the food and beverage industry. - **Wellness and Supplements:** Disruptive innovation opportunity: Exploit the demand for natural and plant-based wellness supplements by creating innovative caffeine delivery systems. - **Packaging and Design:** Disruptive innovation opportunity: Offer new packaging and design solutions to help energy product brands differentiate themselves in the market and attract consumers. ## Related on Trend Hunter - [Soda Shop-Inspired Energy Drinks](https://www.trendhunter.com/trends/herbalife-liftoff-energy.md) - [Novel Caffeine-Delivery Formats](https://www.trendhunter.com/trends/novel-caffeinedelivery-format.md) - [Mini Caffeinated Fruit Snacks](https://www.trendhunter.com/trends/thats-it-energy.md) - [Energy-Boosting Hydration Powders](https://www.trendhunter.com/trends/energy-multiplier-sugarfree.md) - [Spray-Based Caffeine Alternatives](https://www.trendhunter.com/trends/energy-sprays.md) - [Energy Beverage Additions](https://www.trendhunter.com/trends/5-hour-energy.md) - [Refreshing Functional Beverages](https://www.trendhunter.com/trends/focusaid-watermelon-mint.md) - [Consumer-Driven Energy Drinks](https://www.trendhunter.com/trends/yerba-energy-drinks.md) - [Thirst-Quenching Energy Drinks](https://www.trendhunter.com/trends/tenzing-natural-energy-lime-mint.md)