# Caffeinated Water Mix-Ins True Citrus Co.'s True Lemon Energy Energizes with Fruit and Green Tea By Laura McQuarrie | Published 2017-12-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caffeinated-water References: [foodbusinessnews.net](http://www.foodbusinessnews.net/Resources/Slideshow/2017/12/New-on-the-shelves-120117/True-Citrus.aspx?TipID=10) & [truelemon](https://www.truelemon.com/product/true-lemon-energy-wild-blackberry-pomegranate/) True Citrus Co. is now launching True Lemon Energy, [single-serve caffeinated packets](https://www.trendhunter.com/trends/energy-pouches) that enrich water or other beverages with 120 mg of caffeine. The Wild Cherry Cranberry and Wild Blackberry Pomegranate flavors energize consumers with [natural green tea](https://www.trendhunter.com/trends/yerba-madre-watermelody) and fruits, with True Citrus Co. noting that a 16-ounce serving "contains the same amount of caffeine as a cup of coffee." The zero-calorie packets are formulated with ingredients that are non-GMO, gluten-free and naturally flavored without artificial flavors or sweeteners. Although many consumers have come to know that tea in general usually contains less caffeine than coffee, these [drink mix-ins](https://www.trendhunter.com/trends/monin-brilliance-energy) provide a flavorful, healthy and refreshing alternative to one's usual cup of coffee, and promise to energize consumers all the same. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 57% | Activity: 38% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Caffeinated Water Mix-ins:** Disruptive innovation opportunity: Creating new and convenient ways to consume caffeine through mix-ins that enhance the taste and health benefits of water and other beverages. - **Natural Energy Boosters:** Disruptive innovation opportunity: Developing products that offer natural sources of energy, such as green tea and fruits, as an alternative to traditional caffeinated beverages. - **Zero-calorie Drink Enhancements:** Disruptive innovation opportunity: Formulating zero-calorie packets that enhance the flavor of beverages without artificial flavors or sweeteners, appealing to health-conscious consumers. ### Where This Applies - **Beverage Packaging:** Disruptive innovation opportunity: Designing innovative packaging formats for single-serve caffeinated packets that are convenient for consumers to use on the go. - **Functional Beverages:** Disruptive innovation opportunity: Creating new products that combine functional benefits, such as energy boosters, with refreshing flavors to cater to the growing demand for healthier beverage options. - **Natural Food and Beverage:** Disruptive innovation opportunity: Developing natural and clean-label drink enhancers that align with consumers' preference for clean, natural ingredients. ## Related on Trend Hunter - [Caffeinated Hydration Beverages](https://www.trendhunter.com/trends/teainspired-electrolyte-mix.md) - [Bubbly Caffeinated Beverages](https://www.trendhunter.com/trends/wakewater.md) - [Energy-Boosting Spring Waters](https://www.trendhunter.com/trends/caffeinated-spring-water.md) - [Caffeinated Zero-Sugar Lemonades](https://www.trendhunter.com/trends/sparkling-ice-caffeine-watermelon-lemonade.md) - [Caffeinated Sparkling Waters](https://www.trendhunter.com/trends/sparkling-ice-caffeine.md) - [Naturally Caffeinated Sparkling Water](https://www.trendhunter.com/trends/como-no.md) - [Energizing Hydration Boosters](https://www.trendhunter.com/trends/microenergy.md) - [Caffeinated Cannabis Drink Mixes](https://www.trendhunter.com/trends/cannabis-drink-mix.md) - [Refreshing Caffeine-Boosted Waters](https://www.trendhunter.com/trends/karma-energy-water.md)