# Energy-Boosting Spring Waters Perk²o Caffeinated Spring Water Comes in Three Flavors By Michael Hemsworth | Published 2022-04-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/caffeinated-spring-water References: [csnews](https://www.csnews.com/perk2o-caffeinated-spring-water) & [advancebeverage](https://advancebeverage.com)  The Perk²o caffeinated spring water is a new refreshment from [Advanced Beverage Inc.](https://www.trendhunter.com/trends/sentinels) focused on delivering impressive hydration as well as a boost to energy levels. The drink is positioned as an [alternative to energy drinks](https://www.trendhunter.com/trends/positive-hydration) and is formulated to provide a boost of energy when going about one's daily routine. The drink consists of triple-filtered spring water that has a pH level of 7+, and is [infused with electrolytes](https://www.trendhunter.com/trends/teainspired-electrolyte-mix) and 100-milligrams of caffeine. This makes the beverage the equivalent of a cup of coffee when it comes to caffeine levels. The Perk²o caffeinated spring water comes in 16.9-ounce bottles as well as three flavors including Black Cherry, Mango and Lemon. The product boasts no calories or sugars to make it great as a free-from way to enhance alertness. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 19% | Activity: 26% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Caffeinated Hydration:** Formulating hydrating beverages with caffeine to offer an alternative to traditional energy drinks. - **Functional Beverages:** Developing and marketing beverages with added functional benefits such as caffeine and electrolytes. - **Clean Energy:** Creating energy drinks or beverages that are free from added sugars or calories, as a healthier alternative. ### Where This Applies - **Beverage Industry:** Opportunities to develop functional beverages that are free from unhealthy additives and ingredients. - **Fitness Industry:** Possibilities to create fitness-friendly beverages with ingredients that offer added benefits like hydration and energy boosts. - **Convenience Store Industry:** Chances to provide on-the-go consumers with healthier and functional drink options as a substitute for traditional energy products. ## Related on Trend Hunter - [Bubbly Caffeinated Beverages](https://www.trendhunter.com/trends/wakewater.md) - [Naturally Caffeinated Sparkling Water](https://www.trendhunter.com/trends/como-no.md) - [Clean Caffeine Beverages](https://www.trendhunter.com/trends/plant-press.md) - [Refreshing Caffeine-Boosted Waters](https://www.trendhunter.com/trends/karma-energy-water.md) - [Energizing Hydration Boosters](https://www.trendhunter.com/trends/microenergy.md) - [Caffeinated Sparkling Waters](https://www.trendhunter.com/trends/sparkling-ice-caffeine.md) - [Functional Refreshment Energy Drinks](https://www.trendhunter.com/trends/energy-tonic-water.md) - [Iced Energy Beverages](https://www.trendhunter.com/trends/starbucks-iced-energy.md) - [Caffeinated Hydration Beverages](https://www.trendhunter.com/trends/teainspired-electrolyte-mix.md)