# Gently Caffeinated Sparkling Waters S.pellegrino Essenza Takes Cues from Italian Coffee Bars By Laura McQuarrie | Published 2021-03-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caffeinated-sparkling-water References: [prnewswire](https://www.prnewswire.com/news-releases/elevate-the-breaks-in-your-day-with-the-new-spellegrino-essenza-line-of-coffee-inspired-flavors-301258722.html) & [sanpellegrino](http://www.sanpellegrino.com/US) [S.pellegrino Essenza](https://www.trendhunter.com/trends/spellegrino-and-future-brand) is a new line of [gently caffeinated sparkling water](https://www.trendhunter.com/trends/sparkling-ice-caffeine-cherry-cola) that shares a simple and flavorful way to refuel. The Exotic Vanilla & Coffee, Delicious Cocoa & Coffee, and Smooth Caramel & Coffee flavors were created to pair perfectly with morning rituals, mid-morning breaks and mid-day moments, especially since the products are conveniently packaged in cans. With zero calories and [zero sweeteners](https://www.trendhunter.com/trends/unsweetened-soft-drinks), S.Pellegrino Essenza is a source of 30mg of caffeine, which is roughly a third of the amount found in the average cup of coffee. The S.Pellegrino Essenza Delicious Cocoa & Coffee flavors are said to work especially well with biscotti, pastries, croissants or muffins and the sweet S.Pellegrino Essenza Smooth Caramel & Coffee flavors bring out the best in white cheddar cheese and apple or pear slices. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 41% | Activity: 41% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Gently Caffeinated Beverages:** There is a potential opportunity to create new types of caffeinated beverages with unique flavors and are low on calories and sugar. - **Alternative Sparkling Waters:** A new market of flavored sparkling waters could emerge, specifically with attention to flavors for different morning, mid-morning, and mid-day moments. - **Coffee-inspired Snacks:** There is an opportunity for businesses to create snacks that complement the coffee-infused beverages, specifically targeting breakfast and mid-day snacking. ### Where This Applies - **Beverage Industry:** Businesses can develop a new category of fizzy beverages that can be positioned as a morning or mid-day option. - **Snack Food Industry:** There is an opportunity to create complementary snacks specifically designed for these low-calorie and low-sugar coffee-flavored beverages. - **Food Retail Industry:** Businesses could cater to morning and mid-day snacking with these new products, either through e-commerce or through in-store positioning. ## Related on Trend Hunter - [Black Orange Sparkling Waters](https://www.trendhunter.com/trends/black-orange-black-raspberry.md) - [Sparkling Sicilian Refreshment Ranges](https://www.trendhunter.com/trends/sanpellegrino-ciao.md) - [Low-Sugar Italian Sparkling Drinks](https://www.trendhunter.com/trends/italian-sparkling-drinks.md) - [Naturally Caffeinated Sparkling Water](https://www.trendhunter.com/trends/como-no.md) - [Naturally Formulated Italian Sodas](https://www.trendhunter.com/trends/italian-sparkling-beverages.md) - [Sunny Italian Sparkling Waters](https://www.trendhunter.com/trends/sanpellegrino-ciao-limoncello.md) - [Energy-Boosting Spring Waters](https://www.trendhunter.com/trends/caffeinated-spring-water.md) - [Effervescent Italian Fruit Drinks](https://www.trendhunter.com/trends/sanpellegrino-tastefully-light.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar.md)